From the vibrant pace of life in Ha Noi and Ho Chi Minh City to Da Nang’s picturesque beaches and Sa Pa’s majestic mountain scenery, each destination offers travellers a new reason to return to Viet Nam. This year, the S-shaped country continues to rank among Asia’s top three destinations with the highest rates of repeat visitors.

Prime Minister Le Minh Hung called on the northern border province of Lao Cai to turn challenges into opportunities, transform its border location into strategic advantages and leveraging its unique strengths and potential as drivers of growth, while chairing a working session with the provincial Party Committee's Standing Board in Yen Bai ward, on July 14.

Sa Pa, in Lao Cai Province, has recently been named among the world’s 53 most beautiful small towns by international travel magazine Condé Nast Traveller, according to the Viet Nam National Authority of Tourism.

Viet Nam’s Northwest mountains have come into the spotlight on French national television, with a feature broadcast on France 2 showcasing Sa Pa as a compelling destination defined by emerald mountain ranges, centuries-old terraced rice fields, and the rich cultural life of ethnic minority communities.

Vogue France magazine has recently named Viet Nam as one of Asia’s most attractive destinations for 2026, thanks to its perfect blend of natural landscapes, distinctive culture, and vibrant life.

With its majestic natural landscapes, diverse ethnic cultures and vibrant highland markets, Sa Pa continues to captivate travellers seeking authentic, meaningful experiences that contrast with the fast-paced life in major cities. In 2025, the town became Asia’s fastest-growing destination.

The extended 2026 New Year holiday, coupled with warm weather, proved ideal for sightseeing and outdoor activities. Making the most of this period, people travelled to destinations with stunning landscapes and rich cultural appeal to relax and explore, helping to energise the tourism market from the very first days of the year.

On December 31, Sa Pa Ward (Lao Cai Province) held the opening ceremony of the cultural space “Sa Pa – Quintessence Convergence”. This activity is part of Sa Pa’s events welcoming the New Year 2026, aiming to introduce and promote the locality’s tourism resources and distinctive tourism products, while boosting the attraction of domestic and international visitors.

With its spectacular natural scenery and ethnic villages rich in distinctive local culture, the mountain town of Sa Pa in Viet Nam has risen to sixth place in the ranking of Asia’s top mountain and small-town destinations.

In Ta Phin, Sa Pa, Lao Cai Province, the wedding ceremony of the Red Dao people is not simply the union of two individuals, but a microcosm of cultural identity that reflects the deep bonds between the individual, the family and the community. Among its many unique features, the custom of the bride walking herself to the groom’s house remains a surprising experience for many visitors from afar.

Conquering Fansipan Peak from the resort town of Sa Pa is one of the favourite experiences of tourists in the world to improve their physical strength, according to a hotel booking app covering 220 countries and territories.

Snowfall appearing on the top of Mount Fansipan , a rare phenomenon in a tropical country like Vietnam, attracted a large number of both domestic and international tourists to the northern mountainous province of Lao Cai on December 29.

Pho (noodle soup) might be Vietnam’s most famous dish, but there are plenty of siblings of the world-famous delicacy worth slurping down.

The most ideal time for visitors to go to Sa Pa town in the northern mountainous province of Lao Cai is between mid-August and early September.