The programme, taking place from April 3-5, 2026, is organised by the Department of Domestic Market Management and Development, in coordination with the Hoan Kiem Ward People’s Committee, TikTok Shop, and the Viet Nam National Payment Corporation
. This is a practical activity in response to the Food Safety Action Month, while also concretising the task of developing the domestic market and contributing to strengthening the promotion and connection of Vietnamese goods consumption.
The programme is organised using a multi-channel approach, combining direct sales and displays with livestreaming on digital platforms. This strengthens the connection between supply and demand, expands the distribution system, and brings Vietnamese products closer to consumers. It also contributes to enhancing the competitiveness of domestic businesses and promoting domestic consumption in line with modern trade trends.
The exhibition space at 62 Trang Tien Street attracted a large number of locals and tourists on the opening morning. Consumers received direct advice and learned about the origin and production process of products before making their choices, thus reinforcing confidence in Vietnamese goods.
Through livestreaming on the TikTok Shop platform, businesses can directly introduce products, provide information, implement promotional programmes, and interact with consumers, thereby improving the effectiveness of advertising and sales.
