More than 17 years after the launch of a campaign encouraging Vietnamese people to prioritise Vietnamese goods, domestic products have gained a firm foothold in the distribution system and built a reputation for quality, accounting for more than 80% of goods sold at supermarkets and shopping centres and at least 60% in traditional retail channels.

Permanent Deputy Prime Minister Pham Gia Tuc has signed Decision No. 2069/QD-TTg, approving the “Vietnamese Goods for the Vietnamese People” programme for the 2026–2030 period.

To mark Vietnamese Entrepreneurs’ Day, a Nhan Dan Newspaper reporter spoke with Phan Thi Thang, Deputy Minister of Industry and Trade, about strategies for turning the reputation of the National Brand into an intrinsic strength for the business community, as well as policy breakthroughs to help Vietnamese businesses move beyond contract manufacturing, take ownership of their brands, and establish a sustainable position in global value chains.

Since establishing a strategic partnership in January 2013, Viet Nam and Italy have actively promoted practical and effective cooperation across a range of fields, with economic, trade and investment ties forming a key pillar.

Tunisia is emerging as a dynamic market and a gateway to North Africa and the wider Arab–African region, offering significant opportunities for Vietnamese exports, particularly agricultural and industrial products, according to the Viet Nam Trade Office in Algeria, which is concurrently in charge of Tunisia.

The fourth edition of “The Vitality of Vietnamese Goods” programme themed “Food for Vietnamese People” officially opened in Ha Noi on April 3, contributing to connecting supply and demand, promoting the consumption of safe food, and expanding domestic distribution channels.

Belgian enterprises need to strengthen their on-the-ground presence and engage more actively in major trade fairs in Viet Nam to bring their products closer to local businesses and consumers, Tran Ngoc Quan, Trade Counsellor and head of the Viet Nam Trade Office in Belgium and the EU has said.

Amid ongoing volatility in the global economy, the domestic market continues to be identified as a crucial pillar of growth. Stimulating domestic consumption and enhancing the competitiveness of Vietnamese products are not only immediate priorities but also long-term strategies for building a self-reliant and sustainable economy.

A hybrid exhibition and livestream sales space for Vietnamese products is set to open at 62 Trang Tien street on February 5, backed by a partnership among the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, TikTok Viet Nam, and the National Payment Corporation of Viet Nam (Napas).

Prime Minister Pham Minh Chinh has called on ministries, ministerial-level agencies, government-affiliated bodies and localities to step up coordination to ensure that people across the country enjoy a safe, well-supplied and orderly Lunar New Year (Tet) holiday 2026.

Prime Minister Pham Minh Chinh has signed Decision No. 16/QD-TTg approving a plan to implement the Free Trade Agreement between Viet Nam and Israel (VIFTA), aiming to ensure the agreement is carried out fully and effectively.

Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

The Steering Committee of the “Vietnamese people prioritiae using Vietnamese goods” Campaign held a conference in Ha Noi on November 25 to approve the results of the voting programme entitled “Vietnamese goods loved by consumers” in 2025.

Deputy Prime Minister Bui Thanh Son hosted a reception in Ha Noi on October 28 for Zhang Guozhi, Deputy Governor of China’s Guangdong province, who is in Viet Nam to attend the 9th conference on coordinating cooperation between ministries, sectors, and localities of Viet Nam and the southeastern Chinese province.

Sai Gon Giai Phong Newspaper, in coordination with relevant agencies and units, held a seminar themed “Expanding market share – positioning Vietnamese brands in the digital space” on September 9.

The “Viet Nam Takes Off” MegaLive sessions, organised within the framework of the Viet Nam International Sourcing Expo 2025 (VnSourcing 2025) at the Sai Gon Exhibition and Convention Centre, Ho Chi Minh City, aim to promote outstanding Vietnamese products to both domestic and international consumers.