Digital technology spreads value of Vietnamese goods

The “Viet Nam Takes Off” MegaLive sessions, organised within the framework of the Viet Nam International Sourcing Expo 2025 (VnSourcing 2025) at the Sai Gon Exhibition and Convention Centre, Ho Chi Minh City, aim to promote outstanding Vietnamese products to both domestic and international consumers.

The “Viet Nam Takes Off” MegaLive sessions contribute to spreading Vietnamese brands on e-commerce platforms. (Photo: Organising Committee)
The “Viet Nam Takes Off” MegaLive sessions contribute to spreading Vietnamese brands on e-commerce platforms. (Photo: Organising Committee)

With the mission of bringing Vietnamese agricultural products and goods to the world, connecting local values with international friends, MegaLive has gathered many reputable brands that have affirmed the position of Vietnamese enterprises in the market: from internationally recognised coffee beans (K Coffee, Metrang Coffee, UFO Coffee …), regional specialities (Hue One Food, Snackviet) to dried fruits, herbal teas, traditional spices, Vietnamese ceramics, and more.

The event, accompanied by TikTok Shop, Foodmap, Sendo Farm, and MVOT, not only serves as a launching pad for Vietnamese brands to conquer the domestic market but also contributes to spreading the message of innovation, creativity, and sustainability in production.

At the Exhibition Zone for E-commerce Applications and Digital Technology Solutions, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) introduced a series of technological solutions for production, business, and export such as Go Online, Go Export, Go AI, Go Right… These programmes support Vietnamese enterprises in reaching international markets through cross-border e-commerce platforms.

Within the framework of the exhibition, the Department of E-commerce and Digital Economy will continue to organise the “Viet Nam E-commerce and Digital Technology Application Forum 2025” on September 5. A series of events will take place at the forum such as the E-commerce Conference: “Diversifying Export Markets and Applying Digital Technology for Vietnamese Enterprises,” focusing on export solutions through e-commerce and the application of digital technology, AI, and big data to enhance efficiency.

In addition, the Forum on the Overview of E-commerce and Cross-border E-commerce – A Pathway for Vietnamese Export Enterprises will be a platform where experts and businesses from inside and outside Viet Nam discuss global trade trends, modern logistics, supply chain management, and solutions to support export enterprises.

With the participation of many major names such as Amazon Global Selling, Shopee, TikTok Shop, ViettelPost, JD Logistics, Fado, Proship, GGBingo in coordination with the Global Cross-border E-commerce Alliance (ACBC), this event is expected to become a strategic rendezvous and playground for e-commerce connections, bringing practical opportunities for Vietnamese enterprises to enhance competitiveness and cooperate to reach international markets.

NDO
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