The event, organised by the Department of Domestic Market Management and Development under the Ministry of Industry and Trade (MoIT) in coordination with the People’s Committee of Hoan Kiem Ward, TikTok Shop, and the National Payment Corporation of Viet Nam, marks the 95th anniversary of the Ho Chi Minh Communist Youth Union (March 26, 1931 – 2026).
This year’s programme features the participation of three outstanding young enterprises, including Nghe Sanh INVEST JSC, Ha Noi Green Cooperative, and ONA Global Natural and Organic Products JSC, representing trends in green, safe, and sustainable production.
The products on display all have clear origins, emphasise quality and align with green consumption trends as well as the increasingly sophisticated demands of modern consumers.
As part of the programme, a seminar titled “Vietnamese Youths Proud of Vietnamese Products” took place on the morning of March 21 via the TikTok channel of the Department of Domestic Market Management and Development. The event will serve as a forum to discuss the role of young people in supporting businesses and promoting the consumption of Vietnamese goods in the new context.
Following the seminar, a livestream session promoting 100% “Made in Viet Nam” products will be held with the participation of director and actress Lương Thị Thu Trang — a dynamic young artist actively engaged in community activities — alongside host Quynh Trang, who also known as the “Sidewalk Beauty Queen”. The guests will accompany businesses in introducing their products, thereby expanding outreach to consumers through modern methods.
Throughout the three-day programme, the “Vitality of Vietnamese Goods” space will be open daily from 9:00 to 21:00, welcoming visitors to explore, experience, and shop. Consumers will not only have the opportunity to learn about products directly but also to receive consultations, participate in interactive activities, and enjoy hands-on experiences, as well as access high-quality products at promotional prices.
The third “Vitality of Vietnamese Goods” programme continues to affirm the role of state management agencies in accompanying and supporting businesses in promoting their products, expanding distribution channels, and adapting to new consumption trends. In doing so, it contributes to boosting domestic consumption, enhancing the position of Vietnamese goods and fostering the sustainable development of the domestic market.
