Under the theme “Positive brands – Sustainable consumption”, the programme evaluates products and services that demonstrate adaptability to market changes, digitalisation, eco-friendly practices, and sustainable business operations.
Recent market research highlights the businesses increasing emphasis on leveraging data and adopting technologies like AI to optimise customer experiences, predict consumer behaviour, and enhance competitiveness. Digital transformation, coupled with green initiatives, has become a dual strategy for achieving sustainability goals.
Associate Professor Doctor Pham Ngoc Linh, Vice President of the Vietnam Union of Science and Technology Associations, emphasised Vietnam’s potential as a hub for multinational retail companies by 2030. Vietnam's growing integration into global value chains provides significant opportunities for domestic enterprises to expand.
Dao Quang Binh, General Managing Editor of Vietnam Economic Times, highlighted the transformative trends in e-commerce and consumer behaviour. With an estimated 10% of retail revenue expected to come from e-commerce by 2025, businesses must innovate and embrace technology to remain competitive.
The ceremony showcased products and services that exemplify sustainability and innovation. Among the top 10 impressive and trusted products and services for 2024 were A An Rice (A An Food Joint Stock Company), Mori Onsen Hot Springs Complex (Ecopark Nomura Real Estate), FPT Long Chau Pharmacies and Vaccination Services (FPT Long Chau Pharmaceuticals), La Vie Natural Mineral Water (La Vie Co., Ltd.), LG Electronics Customer Service (LG Electronics Vietnam), and others.
