According to the latest 'Food & Drink 2025' report by Brand Finance, Vinamilk remains the only Southeast Asian dairy brand among the world’s Top 10 most valuable dairy brands. This position further strengthens its position as the region’s representative on the world nutrition map.
Thanks in large part to Vinamilk’s strong performance, Viet Nam has climbed to fifth place, accounting for 5.8% of the total global dairy brand value - surpassing both the US (4.1%) and Finland (4.5%), countries with long-standing histories in the food industry.
Remarkably, Vinamilk has been recognised as the world’s most promising dairy brand for 2025, earning a significantly higher rating than major players from China and India. This marks the fourth consecutive year that Vinamilk has ranked among the world’s Top 3 most promising dairy brands since the list’s inception.
The ranking is based on strategic indicators such as customer willingness to recommend the brand, acceptance of premium pricing, trust from financial experts, and long-term growth potential.
For the first time, Vinamilk received the AAA+ brand rating, the highest level on Brand Finance’s brand strength scale, signifying an exceptionally strong brand with superior ability to maintain and expand market share, brand awareness, consumer trust, and profitability compared with its competitors. This rating places Vinamilk on par with leading dairy giants from India and Finland, and ahead of many major names from Europe and the United States. It has also helped Vinamilk make a significant leap on the global food industry map, becoming the only Vietnamese representative in the Top 30 most valuable food brands worldwide.
In terms of the Brand Strength Index (BSI) - a foundational metric used by Brand Finance to calculate brand value - Vinamilk is listed among the Top 5 strongest food brands in the world in 2025.
Chairman and CEO of Brand Finance David Haigh said: “A well-managed brand not only delivers measurable value by attracting and retaining customers, but also enhances investor confidence, strengthens organisational flexibility and increases talent appeal. In today’s market, a strong brand is not just an asset, it is a survival strategy.”
For brands at the top of global rankings, their position cannot be the outcome of short-term marketing campaigns. In Vinamilk’s case, the core of its success lies in a philosophy upheld for nearly five decades: never compromising on quality. In the past two years, this philosophy has evolved into a comprehensive strategy of “relentlessly raising standards.”
One of the clearest embodiments of this vision is the launch of the company’s so-called “white revolution” and its early strategy - dating back to the 1990s - of developing an international-standard farm system to ensure self-sufficiency in fresh milk. Today, Vinamilk manages one of the largest dairy herds in the region, with more than 130,000 cows raised under European Organic and Global S.L.P. standards. This system not only guarantees the quality of raw milk but also ensures stable supply capacity, producing over 1.1 million litres of high-quality fresh milk per day.
Along with its comprehensive rebranding campaign in 2023, this national brand also set its sights on establishing standards that had never before existed in Viet Nam. Its core product lines have been continuously enhanced using world-leading technologies: the dual vacuum-sealing technology used to create the “fresh-locked” Vinamilk Green Farm milk (preserving its original fresh taste); the advanced microfiltration technology applied to develop a high-protein, high-calcium, low-fat, lactose-free product line; and Vietnam’s first formula milk containing six HMOs. These innovations go beyond product upgrade; they help elevate nutritional standards in the market and create momentum for other companies in the sector to innovate.
Recent market conditions have further strengthened Vinamilk’s advantage. As consumer trust is shaken by incidents involving counterfeit and low-quality goods, brands with rigorous control systems, from farms to factories to distribution, as well as product quality verified by reputable international organisations, have become top choices. This is also how Vinamilk maintains consumer trust and loyalty - factors that Brand Finance highly values when assessing the Brand Strength Index (BSI).
Beyond its core quality focus, Vinamilk has also demonstrated strong agility in adapting to emerging consumer trends, notably the trend toward personalised consumption. Its product portfolio is continuously expanded to cater to specialised customer segments: from gelato for the premium segment, to Vinamilk Green Farm high-protein yogurt with Greek cultures and HAYDAY sparkling kombucha for health-conscious young consumers, as well as the nine-grain milk and high-calcium soy milk for health-focused groups.
Financially, Vinamilk continues to maintain stable growth, strengthening its competitiveness domestically while expanding its international presence. Its availability on major retail platforms such as Amazon in the US not only generates revenue but also increases brand visibility in highly demanding markets.
Finally, its sustainability strategy serves as a “long-term lever,” helping Vinamilk win the trust of consumers. Investments in circular economy practices, eco-friendly packaging, and initiatives to expand carbon-absorbing areas not only reinforce the brand’s responsible image but also foster loyalty among environmentally conscious consumers - a fast-growing global trend.
