The exhibition has attracted the participation of 75 out of 94 communes, wards, and special areas across the city, featuring more than 500 products from nearly 300 enterprises. The displayed products span various sectors and fields, reflecting the distinctive characteristics of localities across the city.
Specifically, these include OCOP products, rural industrial products, and traditional craft village products associated with cultural elements and local values; industrial, high-tech, and supporting industry products; innovative products applying digital transformation; and products serving tourism and services.
The participating products are diverse range of types and clearly reflect a development trend towards improved quality, technological application, and meeting market demand.
At the event, the organising committee presented certificates to 22 outstanding rural industrial products and product sets at the city level in 2025. These products are diverse, including processed foods, essential oils, lanterns, sculptures, and toothpaste.
In addition, a range of unique cultural experience activities has also been organised, such as demonstrations of traditional craft villages of bamboo and rattan weaving, fine woodworking, and bronze casting; silk Ao Dai performances and the silk collection “Da Nang in Me”; gong dance performances by the Co Tu ethnic group, and Bai Choi folk art performances. These activities not only promote products but also introduce the distinctive cultural identity of the central region to residents and visitors.
Within the framework of the exhibition, seminars on trade connectivity with provinces and cities, and consultations on the draft project “Building and developing brands for outstanding products of Da Nang City – Vietnamese Goods Trust, Made in Da Nang” have been held.
This is a large-scale trade promotion activity identified as a key task in 2026 with the aim to boost product consumption, expand markets, and enhance the competitiveness of the city’s enterprises in the context of increasingly deep economic integration.
The programme will run until April 20.
