After more than 16 consecutive years of implementation, the programme has helped shape awareness of green consumption among the community, spread sustainable lifestyles and create conditions for many businesses to gradually transform their production models, improve product standards, expand the domestic market and participate more deeply in global supply chains.
The “Green Consumption” Campaign 2026 marks a new stage as it is being positioned for the first time as a platform connecting green businesses, distribution systems, and consumers, with the aim of turning Environmental-Social-Governance (ESG) values, sustainable development, and clean production into genuine competitive advantages in the domestic market.
According to Bui Thi Hong Suong, Deputy Editor-in-Chief of Sai Gon Giai Phong Newspaper, the distinguishing feature of this year’s campaign is that it goes beyond telling green stories or raising awareness through communication activities, and instead seeks to reshape consumer behaviour directly at points of sale, where final market decisions are made.
The Organising Committee hopes that ESG values, clean production, and sustainable development will not only be in businesses’ reports, but will also be recognised and chosen by consumers through specific purchasing behaviour.
With a network of nearly 800 sales points nationwide, Saigon Co.op continues to play the role of the campaign’s central distribution axis.
Nguyen Ngoc Thang, Deputy General Director of Saigon Co.op, added that with its nationwide distribution network, Saigon Co.op aims not only to be a retailer but also to serve as a connector and market leader promoting responsible consumption. When consumers choose more green products, businesses will have greater motivation to invest in sustainable production, thereby creating a positive cycle linking green production, distribution and consumption.
According to the plan, the “Green Consumption” Campaign 2026 aims to connect at least 1,000 suppliers within the Saigon Co.op system and Vietnamese businesses implementing green production or green transformation; build green product categories for each commodity group; establish unified identification across the retail system; and gradually form a database of green businesses and green products to support the following stages of development.
Through the “Green Consumption” Campaign 2026, the Organising Committee hopes to continue spreading awareness of sustainable consumption, supporting businesses in enhancing competitiveness, and expanding markets, while gradually building an ecosystem of green enterprises linked to the modern retail system and laying the foundation for a deeper green consumer market in Viet Nam.
