Thanks to technology, many unique cultural values once thought to lie dormant in museums have now been revitalised through creative products by artists, local people, and communities.

More than four decades of Doi Moi (renewal) have transformed Viet Nam from a struggling economy into one of Southeast Asia’s fastest-growing, a transition that instils great pride in the Vietnamese community in Malaysia over the nation’s rising international stature.

The second Muong Ethnic Culture Festival will be held from November 21 to 23, 2025, at the Viet Nam National Village for Ethnic Culture and Tourism under the theme “Preserving and promoting the cultural identity of the Muong People in the new era.”

At the Government–localities online conference on October 5, Prime Minister Pham Minh Chinh assigned the Ministry of Culture, Sports, and Tourism to work with relevant ministries, sectors, and localities to develop a proposal to designate November 24 as Viet Nam’s National Culture Day.

The golden legacy of the past is being creatively revived as Viet Nam embraces globalisation and the digital era. Elements of Vietnamese folk culture - such as cheo (Vietnamese traditional opera), chau van (spiritual singing), quan họ (love duet singing), or the iconic figures of Saint Giong and the Forest Goddess—are now reimagined by contemporary Vietnamese artists through modern perspectives, languages, and digital technologies.

At a national meeting with intellectuals, scientists, and artists, Party General Secretary To Lam underscored the importance of preserving, nurturing, and advancing Vietnamese culture—rich in national identity—particularly in the context of the new era. He placed special emphasis on cultural development in areas inhabited by ethnic minorities.

For generations, traditional handicrafts such as weaving and brocade embroidery have been deeply intertwined with the lives of ethnic minority communities in Tuyen Quang Province, serving not only as a means of livelihood but also as a distinctive cultural identity.

On June 27-28, Vietnamese Cultural Day was co-organised by the Vietnamese Embassy in Hungary and the District 3 Government, in Budapest.