#cultural identity

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Viet Nam Culture Day must genuinely focus on the people, serving as a space to spread and nurture positive values.
Culture

Strengthening Viet Nam’s cultural identity in the new era

At the Government–localities online conference on October 5, Prime Minister Pham Minh Chinh assigned the Ministry of Culture, Sports, and Tourism to work with relevant ministries, sectors, and localities to develop a proposal to designate November 24 as Viet Nam’s National Culture Day.

Singer Duc Phuc celebrates his victory at Intervision 2025. (File photo).
Lifestyle

Cultural identity revived into source of national soft power

The golden legacy of the past is being creatively revived as Viet Nam embraces globalisation and the digital era. Elements of Vietnamese folk culture - such as cheo (Vietnamese traditional opera), chau van (spiritual singing), quan họ (love duet singing), or the iconic figures of Saint Giong and the Forest Goddess—are now reimagined by contemporary Vietnamese artists through modern perspectives, languages, and digital technologies.

San Diu children are taught by their mothers and grandmothers to weave and embroider traditional costumes by hand. (Photo: nhandan.vn)
Features

Preservation of traditional handicrafts

For generations, traditional handicrafts such as weaving and brocade embroidery have been deeply intertwined with the lives of ethnic minority communities in Tuyen Quang Province, serving not only as a means of livelihood but also as a distinctive cultural identity.

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