The Vietnamese Embassy in Sri Lanka, in coordination with Sheraton Colombo Hotel, has successfully organised the “Sips of Viet Nam” and “Soul of Viet Nam” programme to showcase the distinctive features of Vietnamese culinary culture and coffee.

The National Target Programme on New-style Rural Area Development identifies the preservation and promotion of cultural identity as a foundation for sustainable development. Therefore, new-style rural areas are not intended to become uniform or follow a common template, but to reflect the distinctive cultural identities of each village and community.

Located in the core zone of Pu Luong Nature Reserve, Lan Village in Pu Luong Commune, Thanh Hoa Province, has retained its peaceful, pristine character and strong Thai ethnic identity amid majestic mountains and forests. Here, in cosy stilt houses, the rhythmic sound of shuttles continues to echo. Preserving the traditional craft of handwoven brocade is a way for local people to safeguard their collective memory, nurture their cultural identity, and create additional livelihoods.

Social media platforms such as Facebook, YouTube, TikTok, and Instagram have not only changed the way people access information, learn, communicate, and connect, but they have also become channels for promoting the image of the country, its people, and its cultural identity.

At the recent second meeting of the Central Steering Committee for the Development of Vietnamese Culture, Party General Secretary and State President To Lam stressed one of the four major gaps in the implementation of Resolution No.80-NQ/TW that the appeal and outreach of positive cultural values in the digital environment have not kept pace with the rapid development of digital platforms and content. 

With their broad reach, rapid spread and direct impact on emotions, advertisements today are no longer confined to the function of introducing products.

In recent years, many communities in Viet Nam's northern highlands have chosen to draw on their natural landscapes, traditional crafts and customary ways of life to develop tourism products and tell the stories of their local cultures.

Thanks to technology, many unique cultural values once thought to lie dormant in museums have now been revitalised through creative products by artists, local people, and communities.

More than four decades of Doi Moi (renewal) have transformed Viet Nam from a struggling economy into one of Southeast Asia’s fastest-growing, a transition that instils great pride in the Vietnamese community in Malaysia over the nation’s rising international stature.

The second Muong Ethnic Culture Festival will be held from November 21 to 23, 2025, at the Viet Nam National Village for Ethnic Culture and Tourism under the theme “Preserving and promoting the cultural identity of the Muong People in the new era.”

At the Government–localities online conference on October 5, Prime Minister Pham Minh Chinh assigned the Ministry of Culture, Sports, and Tourism to work with relevant ministries, sectors, and localities to develop a proposal to designate November 24 as Viet Nam’s National Culture Day.

The golden legacy of the past is being creatively revived as Viet Nam embraces globalisation and the digital era. Elements of Vietnamese folk culture - such as cheo (Vietnamese traditional opera), chau van (spiritual singing), quan họ (love duet singing), or the iconic figures of Saint Giong and the Forest Goddess—are now reimagined by contemporary Vietnamese artists through modern perspectives, languages, and digital technologies.

At a national meeting with intellectuals, scientists, and artists, Party General Secretary To Lam underscored the importance of preserving, nurturing, and advancing Vietnamese culture—rich in national identity—particularly in the context of the new era. He placed special emphasis on cultural development in areas inhabited by ethnic minorities.

For generations, traditional handicrafts such as weaving and brocade embroidery have been deeply intertwined with the lives of ethnic minority communities in Tuyen Quang Province, serving not only as a means of livelihood but also as a distinctive cultural identity.

On June 27-28, Vietnamese Cultural Day was co-organised by the Vietnamese Embassy in Hungary and the District 3 Government, in Budapest.