The brand name was chosen by the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT) after its long-term work with marketing teams in the three localities, and the support and consultation of international experts.
The common brand name reflects ESRT research which has shown that the majority of visitors to Vietnam’s central coast do not just stay in one province during their holiday, but instead also visit one or two other provinces at the same time.
The development of the brand name thus aims to bring together tourism products and services across the three provinces, including their history, culture, heritage and natural landscapes.
It also matches the national tourism brand of ‘Vietnam – Timeless Charm’.
This is the starting point of the ERST’s long-term marketing for the region, which also includes the design of a logo and slogan for tourism promotion and the launch of a new tourism destination website.
Over the past ten years, Thua Thien-Hue, Da Nang and Quang Nam have seen encouraging results in enhancing regional tourism links and developing authentic tourist products, which have helped attract more holiday-makers to the region.
The three localities are famous for many beautiful beaches as well as world tangible and intangible cultural heritages such as the Complex of Hue Monuments, the 'Nha nhac' (royal court music), Hoi An Ancient Town and My Son Sanctuary.
