Travel firms in Thua Thien–Hue have diversified their tours while the Hue Monuments Conservation Centre made the Hue Imperial Citadel more appealing to tourists by opening the Inner City at night.
Foreign holiday-makers to Hue mainly came from Thailand, France, Australia, Germany, the Republic of Korea and Japan.
Marine tourism has played a big role in luring visitors to the locality, especially Lang Co and Thuan An beaches.
Since it was recognised as one of the most beautiful bays in the world in 2009, the number of tourists to Lang Co has increased by 25% each year consecutively.
The provincial Department of Tourism coordinated with relevant agencies to ensure the quality of tourism and transport services, helping tourists have a memorable time during their stay in the province.
The province has also partnered with localities in the central key economic region to introduce several special tourism packages serving foreign arrivals along the East-West Economic Corridor.
In 2017, Thua Thien–Hue province set goals of attracting between 3.3-3.5 million tourists, foreign visitors making up from 40%-45% thereof, and raking in revenues of VND3.2-VND3.3 trillion (US$148 million).
