According to VTA Chairman Vu The Binh, the association outlined two key strategies to boost international arrivals. The first focuses on digital marketing, promoting Viet Nam’s tourism on global digital platforms, targeting key and emerging markets.
The second involves direct engagement with travel companies in priority countries and regions through international familiarisation (FAM) trips, showcasing new products and services to attract visitors starting in 2025.
To implement the resolution, the Association has devised a three-pronged action plan. The first initiative is the VITA FAMTRIPS 2025 Programme, which aims to invite 300–400 leaders from travel companies in key markets to explore Viet Nam’s tourism offerings and foster business connections with local enterprises.
Targeted markets include Northeast Asia (the Republic of Korea, China, Japan, Taiwan), ASEAN (Philippines, Indonesia, Malaysia), Europe (focusing on 12 visa-exempt countries), Australia, the US, and India.
The second activity is the VITA GREEN Label Programme, which promotes sustainable tourism by awarding the “VITA GREEN” label to at least 100 businesses and supporting two provinces in adopting eco-friendly practices by 2025.
The last initiative is the presentation of ‘Vietnamese Culinary Artisans’ title. This scheme honours outstanding chefs, bakers, and mixologists who are Association members and have elevated Vietnamese cuisine as a distinctive tourism product. It aims to celebrate their contributions to Viet Nam’s cultural identity.
These initiatives reflect Viet Nam’s commitment to boosting tourism through strategic promotion, sustainability, and cultural recognition, positioning the country as a leading global destination.
