Running from December 9 to the first day of 2023, it features over 860 outdoor booths showcasing food, beverages, cosmetics, home furniture and toys, among other goods.
The expo is forecast to attract about 1 million people to visit and shop, with sales expected to go up at least 30% from last year.
Talking to the Vietnam News Agency (VNA)'s resident correspondent, Nguyen Ngoc Ha, Director of Viet Kwong Company and a representative of the Hanoi Trade Joint Stock Corporation (Hapro) in Hong Kong, said that Viet Kwong has participated in the fair eight times, while Hapro has been present four times. This year, Hapro, for the first time, is the third largest sponsor of the fair, she said.
According to Ha, local people are showing an increasing interest in Vietnamese specialties such as fish sauce, chili sauce and pepper, leading to a rise in the amount of products consumed in the market.
She advised Vietnamese firms to develop quality products suitable to local tastes and culture for a long-term foothold and strong growth in Hong Kong.