The launch ceremony of the Viet Nam Product Promotion Centre in Japan was attended by Deputy Prime Minister of Viet Nam Le Thanh Long along with representatives of Vietnamese ministries and sectors, the Consulate General of Viet Nam in Osaka, numerous Japanese businesses, partners, and the Vietnamese community in the Kansai region.
Vietnam House, the first trade promotion centre of Viet Nam in Japan, plays a crucial role as a bridge enabling Vietnamese enterprises to reach and integrate more effectively into the Japanese market — a market full of potential but with high demands in terms of quality and standards. Vietnamese products will be showcased, promoted, and connected with distribution networks, partners, and Japanese consumers.
Speaking at the event, Deputy Prime Minister Le Thanh Long highly appreciated the initiative to establish Vietnam House and emphasised its strategic role in promoting bilateral trade. The deputy PM said: “Vietnam House in Osaka is not merely a product exhibition centre but also a symbol of the deepening cooperation between Viet Nam and Japan. In Viet Nam–Japan relations, the economy has always been one of the most important pillars.”
The deputy PM also acknowledged and appreciated the efforts and contributions of the Vietnamese business community in Osaka in connecting, maintaining, and fostering economic cooperation between the two countries. He urged businesses to continue to promote their role as an effective bridge, to further boost bilateral trade, investment, and business activities.
On behalf of Vietnam House, Nguyen Tien Hanh said: “We hope that Vietnam House will become the common home for Vietnamese products in Japan, a place bringing together high-quality goods that reflect cultural identity and export potential. At the same time, this will be a venue connecting businesses and overseas Vietnamese, creating an ecosystem to support the sustainable development of Vietnamese products in Japan.”
At the same time, the centre will also coordinate with Japanese trade promotion organisations to support Vietnamese enterprises in meeting technical standards and responding to local market demands.
The launch of Vietnam House in Osaka is a practical step contributing to the realisation of the “Go Global” strategy of Vietnamese goods, helping Viet Nam’s products reach further into international markets. At the same time, it is also evidence of the strong and substantive development in the extensive strategic partnership between Viet Nam and Japan.
