This event is not only a celebration of traditional craftsmanship but also a strategic initiative to affirm Ha Noi’s status as a UNESCO Creative City, with the ambition of introducing Vietnamese handicrafts to the global market.
Celebrating Vietnamese craft heritage
Deputy Director of Ha Noi’s Department of Agriculture and Environment, Nguyen Dinh Hoa, stated that the festival aims to honour exceptional artisans, skilled craftsmen, and exemplary craft villages across Viet Nam, while promoting Ha Noi’s and the nation’s craft products to international audiences.
The event also seeks to strengthen the global brand of Vietnamese handicrafts within the international value chain.
Exhibition zones will be organised under the theme “Conservation – Development – International Integration”.
The Conservation Zone will feature booths that showcase traditional techniques, antique tools, and live demonstrations by artisans.
The Development Zone will highlight products with modern, creative designs, including those incorporating digital technology and aligning with the Net-Zero trend.
The International Integration Zone will present handicrafts from villages across Asia, Europe, and Africa.
The festival aims to honour exceptional artisans, skilled craftsmen, and exemplary craft villages across Viet Nam, while promoting Ha Noi’s and the nation’s craft products to international audiences.
Additional attractions include a culinary space, performing arts stage, and a photography exchange area.
Two competitions—the Vietnamese Handicraft Products Competition and the Ha Noi Craft Village Products Competition—will spotlight outstanding items that exemplify aesthetic, technical, and cultural excellence.
Beyond exhibitions, the festival will host a thematic seminar on the conservation and development of Ha Noi’s craft villages, a fair for crafts and safe agricultural products, an investment promotion conference for rural craft development, and knowledge-sharing events to support traditional craft village sustainability.
Elevating Viet Nam’s craft villages to global recognition
Le Ba Ngoc, Vice President of the Viet Nam Handicrafts Exporters Association (Vietcraft), noted that Ha Noi is home to approximately 1,350 craft and trade villages, many of which have earned international acclaim. These villages represent invaluable tangible and intangible cultural heritage.
Renowned examples include Bat Trang ceramics, Van Phuc silk, Phu Vinh bamboo and rattan, Chuyen My mother-of-pearl inlay, Chuong conical hats, and Son Dong wood sculpture.
Nguyen Manh Quyen, Vice Chairman of the Ha Noi Municipal People’s Committee, emphasised that the festival is a pivotal opportunity to establish and promote the Ha Noi craft village brand.
The event is expected to elevate Ha Noi’s craft villages to regional and global prominence, while reinforcing Viet Nam’s identity as a culturally rich nation with strong capabilities in handicrafts, design, and creative industries.
The event is expected to elevate Ha Noi’s craft villages to regional and global prominence, while reinforcing Viet Nam’s identity as a culturally rich nation with strong capabilities in handicrafts, design, and creative industries.
Deputy Minister of Agriculture and Environment, Vo Van Hung, highlighted the festival’s role in connecting domestic and international craft communities.
He described it as a landmark occasion for artisans, reflecting the Government’s and Ha Noi’s commitment to preserving rural crafts, promoting craft village tourism, and fostering innovation within the artisan sector.
