#OCOP

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Vietnamese passion fruit is currently being intensively processed to boost exports to the US and the EU. (Photo: THUY ANH)
Business

OCOP and tourism with the rural economy

If the OCOP programme helps shift mindsets from traditional production to value-chain-linked production, then the rural tourism programme serves as a bridge that enables OCOP to reach further, contributing to the fulfilment of income, culture and environmental criteria in building new-style rural areas.

Foreign tourists explore Quang Phu Cau incense village in Ung Thien Commune.
Business

Ha Noi effectively leverages the OCOP programme and rural tourism

Alongside affirming its pioneering role nationwide in developing the One Commune One Product (OCOP) programme, Ha Noi is also actively promoting rural tourism as a strategic, integrated approach to harness cultural values, build new-style rural areas, drive agricultural economic growth, and preserve the capital’s cultural identity.

Ha Noi links with localities to bring OCOP products closer to the capital’s residents.
Business

Ha Noi strengthens links to boost OCOP products

The One Commune One Product (OCOP) programme has made a significant contribution to local economic development, enhancing the value of agricultural and craft village products, according to the Ha Noi Coordination Office of New-Style Rural Development Programme. Integrating cross-sectoral values will further increase the value of OCOP products, contributing to sustainable agricultural and rural development in the city.

The Viet Nam OCOPEX 2025 Export-Oriented OCOP Product Fair takes place at Thang Long Imperial Citadel from August 1–3, 2025. (Photo: TRUNG HIEU)
Technology

Digital transformation application in developing export-oriented OCOP products

The One Commune One Product (OCOP) programme has made a strong and positive impact on rural economic development. It has become a core policy with widespread influence, implemented in a comprehensive and nationwide manner. OCOP has been prioritised as a key solution in rural economic development, closely linked to the new-style rural development programme across all localities throughout the country.

Visitors explore and learn about Hoa Dat Muong’s OCOP.
Market

OCOP designs become more diverse

In recent years, the “One Commune One Product” (OCOP) programme has become a key driver of rural economic development in the former Hoa Binh Province, now part of Phu Tho Province. With abundant natural resources, the locality is offering a range of distinctive and impressive OCOP products that are helping to improve local incomes.

People are gradually placing their trust in and accepting One Commune One Product (OCOP) products.
Policy

Support promotion and introduction of OCOP products to public

The promotion and introduction of OCOP products have been widely implemented by localities across the country. Accordingly, more than 674 centres/points for the display and sale of OCOP products have been established, linked to urban centres and tourist destinations in various localities. OCOP products have been and are being widely embraced by people throughout the country.

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