In his opening speech, Bui Quang Hung, Deputy Director of the Trade Promotion Agency, emphasised that the domestic market with more than 100 million people is the main driving force, but there are still weaknesses in connecting production, distribution, and consumption. He stated: “market linkage and stable supply chain are the key to enhancing competitiveness and bringing Vietnamese goods further.”
To solve the problem of counterfeit and fake goods that are harming the reputation and competitiveness of Vietnamese goods, Do Hong Trung, Deputy Chief of Office of the National Steering Committee 389, proposed many strong solutions. Specifically, he said it is necessary to improve the legal framework, strengthen sanctions, and especially apply technologies such as QR code and blockchain to trace the origin. He also emphasised the responsibility of enterprises in building brands and establishing transparent distribution channels.
Sharing the same view, Bui Nguyen Anh Tuan, Deputy Director of the Department of Domestic Market Management and Development, affirmed that the distribution system is the “nervous system” of the domestic market. To overcome the violations occurring in traditional markets and small retail stores, the digitisation of the supply chain and application of traceability technology is the key solution.
According to Tuan, the Law on Product and Goods Quality 2025 (amended) will supplement regulations on “Digital Product Passport”, requiring the public disclosure of product information on a digital platform. The goal by 2028 will be to form a National Traceability Portal, moving towards data connection with large economic blocs such as ASEAN and the EU. “A civilised distribution system is not just a clean and beautiful store, but also a transparent data ecosystem where each scan is a confirmation of trust,” he emphasised.
Nguyen Thi Thu Thuy, Deputy Director of the Centre for Trade and Investment Promotion Support, noted that trade promotion is a strategic tool for Vietnamese goods to reach domestic and foreign consumers. Activities such as “Vietnamese Goods Week” or supply-demand connection programs not only help businesses to find markets but also provide valuable data for them to adjust their product strategies. Thuy emphasised that the image of Vietnamese goods needs to be promoted in association with core values such as quality, safety, and social responsibility.
The opinions in the discussion also agreed that strengthening the production-distribution-consumption linkage, applying technology to clarify the origin and promoting the role of trade promotion programmes. This is a solid foundation for Vietnamese goods to improve their competitiveness and develop sustainably in the context of deep integration.
