The Vietnam Online Shopping Day - Online Friday 2024, themed “Being proud of Vietnamese goods standing shoulder to shoulder with global brands”, officially opened in Hanoi on November 29.
This is not only the largest online shopping event of the year but also a testament to the strong advancement of Vietnamese goods in the era of e-commerce.
Online Friday 2024 takes place from midnight on November 29 to noon on December 1, featuring a wide range of content creators and operators on digital platforms (such as Vitamin, VTVcab, Accesstrade, Blivee, Byscom, PT Group, Tikmax) will participate.
This is also one of the prominent activities within the tasks of the National E-commerce Development Programme for the 2021-2025 period, as approved by the Government. The event is significant for the community to work together, building solutions to focus on citizens and consumers while fostering a healthy, competitive, and sustainable e-commerce market.
Speaking at the ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan stated that in recent years, Vietnam's e-commerce has affirmed its pioneering role in the digital economy. Despite global and regional economic challenges, Vietnam's e-commerce continues to maintain impressive growth rates of 18-25% annually.
In 2023, Vietnam's e-commerce recorded a growth rate of 25%, with a revenue scale of 20.5 billion USD. It is forecasted that in 2024, the market size will exceed 25 billion USD, clearly demonstrating the sustainable development and potential of this sector.
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Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan speaks at the event. |
This year’s programme features many innovations to better meet the needs of businesses and consumers in the digital transformation era. Notably, the programme enjoys the support of provincial departments of industry and trade across the country, with the participation of numerous content creators on digital platforms who have contributed to promoting Vietnamese products and are creating a highlight to boost Vietnamese goods alongside international brands.
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More than 30 Departments of Industry and Trade from provinces and cities join in the launch of the 60-hour Online Friday shopping event. |
Besides Hanoi, this year's Online Friday has been widely expanded nationwide. Over 30 Departments of Industry and Trade from provinces and cities will join the launch of the 60-hour Online Friday shopping event, with the participation of local businesses and sellers.
In addition, the collaboration between major e-commerce platforms such as TikTok Shop, Sendo, and local Departments of Industry and Trade is also a highlight of this year's programme. Through this cooperation, the regional specialties of Vietnam will be widely promoted, creating a bridge to bring local culinary culture and values closer to consumers across the country.
One of the key highlights of this year's programme is the BigOFF activity. With six livestream booths showcasing agricultural products and regional specialties from across the country, BigOFF will help bring Vietnamese goods closer to consumers nationwide, strengthening connections and promoting the value of Vietnamese products to more customers.
Also, within the programme, the Voucher Festival, organised by brands and businesses participating in the event, will offer customers exciting shopping experiences. Specifically, e-commerce platforms such as Sendo, Shopee, Lazada, and TikTok Shop will provide customers with thousands of vouchers and discount codes when shopping on their websites and apps.
