Vinamilk draws strong attention at National Achievements Exhibition
With its eye-catching design, interactive experiences, and opportunities to sample nutritional products, Vinamilk’s exhibition space has become one of the most popular stops at the national achievement exhibition “80 Years of Independence – Freedom – Happiness” held at the Viet Nam Exposition Centre in Dong Anh Commune, Ha Noi.
Vinamilk’s exhibition area features modern, friendly, and highly creative design. (Photo: Vi Nam)
From the early days of the exhibition, Vinamilk’s display and experience area quickly became a magnet for visitors of all ages — not only because of the brand’s familiarity, but also thanks to its modern, accessible, and inventive approach.
Bui Thi Huong, Executive Director of Vinamilk, said: “Vinamilk is proud to be regarded as a national brand, accompanying and serving nearly 100 million Vietnamese people for almost half a century. At this exhibition, our display and experience space not only presents high-quality nutritional products but also conveys a spirit of harmony between tradition and modernity — between the roots of a state-owned enterprise and the stature of a globally promising brand, as recently recognised by Brand Finance.”
Vinamilk’s exhibition space. (Photo: Vi Nam) Beyond product displays, Vinamilk also integrates information about its development journey — from its earliest days to its current position as a National Brand accompanying the country’s growth. Vinamilk’s display and experience area welcomed a large number of visitors. This not only reflects the strong connection between consumers and the brand, but also highlights how Vinamilk continues to reinvent itself to engage the public in a more modern, effective, and intimate way. (Photo: Tinh Khong)
Vinamilk has allocated around 101,000 products for visitors to enjoy, offering a wide range of flavours from fresh milk and plant-based milk to refreshing ice cream. (Photo: Vi Nam) Many children are especially delighted to sample new products from the familiar dairy brand they consume every day. (Photo: Vi Nam) Vinamilk – a national product that has been a companion to families and generations of Vietnamese people. (Photo: Nguyen Dong) Young visitors are fond of Vinamilk’s display and experience space. (Photo: Tinh Khong)
Bui Thi Nh Y (22), from Ho Chi Minh City, shared: “I’m really impressed with Vinamilk’s modern and well-presented exhibition space. The products I tasted here were delicious and the packaging is beautiful.”
Vinamilk brings visitors a rich experience through visually showcasing breakthroughs in innovation, science, and technology that enable internationally standardised nutritional products aligned with emerging consumer trends. (Photo: Tinh Khong) Vinamilk also introduces its plant-based milk products that contain no lactose, no preservatives, no glyphosate herbicides, and are produced with whole-grain milling technology to retain full nutritional value. (Photo: Vi Nam) The exhibition space also includes numerous photo spots for visitors. (Photo: Vi Nam) “Since its founding and throughout nearly 50 years of development, Vinamilk has always defined its mission as ‘Care’. We care for people through the best nutritional products that meet international standards,” affirmed Nguyen Quang Tri, Vinamilk’s Chief Marketing Officer. (Photo: Vi Nam)
Since its founding in 1976 with countless challenges, Vinamilk has continually strived to grow, becoming the country’s leading dairy enterprise and a National Brand of Viet Nam. Today, Vinamilk has established its name on the global map, with a presence in 65 countries and a diverse product portfolio including liquid milk, yogurt, condensed milk, and specialised nutritional lines.
“Throughout nearly 50 years of development, Vinamilk has continued to grow strongly, and as announced recently by Brand Finance, we have been recognised as a globally promising dairy brand. This achievement is the result of the love and trust of the Vietnamese people — the driving force that inspires Vinamilk to devote its full commitment to the mission of caring for public health, enhancing the physical and intellectual well-being of Vietnamese people, and elevating the National Brand on the world stage,” said Bui Thi Huong.
