The project aims to bring the finest produce and delicacies from Viet Nam’s mountainous regions to communities across the country, while at the same time creating a sustainable fund for the Food Bank Network to support meals, scholarships, and livelihoods for disadvantaged children and people living in the highlands.
Products under this project are carefully selected from representative mountainous areas nationwide, each carrying the cultural stories and spirit of ethnic minority communities.
Among these are Shan Tuyet ancient tea, Seng Cu rice, Tu Le sticky rice, Moc Chau forest honey, smoked buffalo meat, Bac Ha corn wine, and others—all treasures distilled from the land, sky, and skilled hands of highland people from provinces such as Son La, Dien Bien, Lai Chau, Lao Cai, and Phu Tho.
Sharing her thoughts on the project, Cam Thi Chuyen, Chairwoman of the Son La Red Cross, said: “The northern highland provinces, including Son La, are home to many precious products, yet access to markets remains limited. With this project, we hope local products can earn recognition through their quality, be told through cultural stories, and be shared through the warmth of humanity.”
Nguyen Tuan Khoi, Chairman of the Viet Nam Food Bank Network, remarked: “The Highland specialties project is a journey to connect the beautiful values of Vietnamese people. Each product not only carries the flavour of the mountains and forests but also embodies the pride and aspiration of ethnic minority communities striving for a better future.”
According to Khoi, the e-commerce platform www.dacsanvungcao.vn will officially be launched at the end of this year, featuring four main product categories: culinary specialties, clean agricultural products from the highlands, handicrafts and local cultural items, and unique regional specialties.
For each order, between 5–10% of the revenue will be allocated to the “Meals for highland children” programme, thereby creating a sustainable source of funding to nurture and expand community initiatives.
