Ethics and culture in business

In the context of the global and regional economy undergoing complex and unpredictable fluctuations, profoundly impacting production and business activities, there is an urgent need to build a community of enterprises and entrepreneurs with ethics and culture in business, meeting high standards of transparency, integrity, social responsibility, and sustainable development.

Illustrative photo: The market surveillance force of Quang Ninh Province inspects a warehouse storing over 47,000 smuggled products operated via online software. (Photo: HOANG YEN/NDO)
Illustrative photo: The market surveillance force of Quang Ninh Province inspects a warehouse storing over 47,000 smuggled products operated via online software. (Photo: HOANG YEN/NDO)

For this reason, the consistent and overarching viewpoint of the Party and state has been to affirm that economic development must go hand in hand with cultural development, in which culture is placed on an equal footing with the economy, politics, and society.

This spirit has been clearly reaffirmed in Resolution No. 41-NQ/TW (dated October 10, 2023) and Resolution No. 68-NQ/TW (dated May 4, 2025) of the Politburo, which emphasise the need to focus on training and nurturing a contingent of Vietnamese entrepreneurs with business ethics and culture, strong political resolve, intellectual capacity, dynamism, and creativity.

Most recently, on January 7, 2026, the Politburo issued Resolution No. 80-NQ/TW on the development of Vietnamese culture, continuing to set the target of building a contingent of entrepreneurs with ethical standards and business culture deeply imbued with national cultural identity and the essence of international business culture.

These breakthrough and significant resolutions demonstrate the Party’s strong political determination to truly make culture become a foundation and an important endogenous resource as well as create a great driving force for the rapid and sustainable development of the country.

Economic development must not come at the expense of fundamental values; enrichment must be legitimate; and expansion in scale must go hand in hand with upholding legal discipline, prestige, and business culture, and be closely linked to social responsibility.

Recent practice shows that enterprises which consistently build business ethics and culture, and take credibility as a core value, often establish sustainable competitive capacity, strengthen the trust of society, partners, and consumers, and thereby remain resilient in the face of market fluctuations.

Conversely, business behaviours that lack transparency, chase short-term gains, and neglect ethics and social responsibility may generate short-term profits, but they will leave long-term consequences, erode trust, and hinder the healthy development of the economy.

In the coming time, the building of ethics and culture in business needs to be identified as a central, regular, long-term and strategic task.

Accordingly, the government, ministries, sectors, and localities will focus on improving institutions and policies; creating a transparent, fair, and equal business environment; strengthening inspection, examination, and supervision; and resolutely handling violations of the law and violations of business ethics standards.

More importantly, each entrepreneur and enterprise must proactively raise awareness, considering the building of business ethics and culture as the core foundation for sustainable development.

When ethics, culture, and credibility become guiding values, harmony between economic interests and social interests will become an important endogenous driving force, contributing to the successful implementation of the goal of developing a prosperous and happy country in a new era of development.

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