The fair, held at Van Tan Street in the Linh Dam Urban Area, brings together more than 130 booths from 80 enterprises and cooperatives representing Ha Noi and 15 provinces and cities, including Son La, Hung Yen, Lao Cai, Tuyen Quang, Thanh Hoa, Ninh Binh, and others.
Exhibitors present a diverse range of goods: seasonal speciality fruits, safe and organic produce, regional delicacies, outstanding OCOP-certified products, processed agricultural items, and a wide selection of goods equipped with QR-based traceability systems.
According to Ha Noi’s Department of Industry and Trade, the fair provides an important platform to promote and connect the consumption of safe fruit and agricultural products among localities, support businesses in expanding distribution networks, stimulate retail sales and supply Ha Noi consumers with quality products at reasonable prices during the year-end shopping peak.
Speaking at the opening ceremony, Deputy Director of the Department of Industry and Trade Nguyen The Hiep underlined that the fair forms part of Ha Noi’s broader plan to secure supply and stabilise the market ahead of the 2026 Lunar New Year.
In recent months, Ha Noi has implemented more than 50 programmes—including trade-connection events, fairs and regional product weeks—to promote agricultural and speciality goods in the capital.
The city has also supported enterprises from provinces such as Can Tho, Dak Lak and Dien Bien in establishing direct links with supermarket chains, trade centres and major wholesale markets in Ha Noi.
The fair runs from December 3–8, 2025.
