The launch marked a shift from standalone trade promotion programs toward a Hub connecting the Viet Nam–RoK business ecosystem in the digital environment.
Data, business needs, and connections created through each Expo can continue to develop beyond the event.
Through the Hub, businesses can maintain their presence, showcase products and capabilities, discover buyers, suppliers, and partners, and continue developing trade opportunities with the support of data and AI. Every Expo creates new connections.
Discussing the company’s technological direction, Tran Van Chin, Chairman of Arobid.com, stated that digital transformation in trade and investment promotion is an effective way for businesses to establish a digital presence, access markets, and maintain sustainable connections, all in the spirit of fostering science, technology, and innovation.
Chin emphasised that digital transformation in promotion should be viewed as a process of converting business interactions into data that can be leveraged for the long term.
Arobid has chosen to entrust its shared digital infrastructure to reputable organisations with established networks to maximise data utility—initially facilitating connections between Vietnamese and RoK enterprises, with plans to expand into the ASEAN region.
