For centuries, rice has been a sacred symbol in the culture and daily life of the Vietnamese people. Yet transforming that grain from something that merely “feeds the Vietnamese” into a product valued and chosen in demanding markets such as Japan, Europe, and the US is a journey marked by perseverance, dedication, and long-term strategy.

After one year of implementing the Project on one million hectares of high-quality, low-emission rice associated with green growth, farmers in the Mekong Delta have boldly changed their production mindset, so that Vietnamese rice has begun to acquire a “green identity” in the international market.

For Viet Nam, one of the world’s top rice exporters, targeting mid-sized markets with stable demand, high quality standards and near-total reliance on imports such as Israel is proving to be a smart strategic play.

Deputy Prime Minister Bui Thanh Son has signed off the Prime Minister's decision to approve the content of the Vietnamese and Singaporean Governments' memorandum of understanding (MoU) on rice trade cooperation.

Ghana became Viet Nam’s largest rice buyer in September, accounting for nearly 22% of total exports after the Philippines temporarily suspended imports.

Viet Nam’s rice exports are projected to reach at least 8 million tonnes in 2025, positioning the country as the world’s second-largest exporter for the first time, according to Do Ha Nam, Chairman of the Viet Nam Food Association (VFA).

Rice exports are receiving many positive signals from the market. Vietnam can export about 7 million tonnes of rice with a turnover of 4 billion USD in 2023. Although the volume is lower than in 2022 (7.13 million tonnes), the turnover is much higher (3.45 billion USD last year).

The export prices of Vietnamese rice are standing at the highest levels in the world, according to the Vietnam Food Association .

Thai Binh Seed Corporation ’s TBR39 fragrant rice has won the first prize in Vietnam's best rice contest 2022 and will represent the country’s at the 2022 World's Best Rice competition.