The event is organised by the Viet Nam Domestic Market Department under the Ministry of Industry and Trade of Viet Nam in collaboration with the Domestic Trade Department under the Ministry of Industry and Trade of Laos.
During the four-day programme, consumers in the capital and visitors can explore and select signature products from both Viet Nam and Laos at 93 Dinh Tien Hoang Street, Ha Noi.
The event brings products from both nations closer to consumers within a shared space, enabling businesses to gain direct insight into market demand and strengthening opportunities to connect production with consumption.
Over 100 diverse signature products will be showcased, ranging from food, beverages, and fashion to cosmetics and consumer goods. Offerings from Laos include glutinous and regular rice, buffalo and beef products, beer, and various types of tea.
Meanwhile, Vietnamese products featured include “com” (young green rice flakes), “banh bot loc” (clear tapioca dumplings), “banh cha” (traditional pork-fat pastries), fish sauce, and “to he” (traditional dough figurines), alongside vegan and natural cosmetics.
A highlight of the program is that the products are not merely on display but are also available for direct sale. This allows consumers and visitors to learn about the products’ origins and characteristics, as well as to personally select and purchase goods from businesses representing both countries.
For manufacturing and trading enterprises, bringing products directly to the Ha Noi market enables them to engage with consumers, observe feedback, and gain insight into actual demand. This serves as a basis for businesses to evaluate market expansion potential, further develop their products, and identify additional distribution channels.
Organizing the Viet Nam-Laos Product Week in Ha Noi also creates a platform for showcasing Vietnamese and Lao products directly to consumers, moving beyond reliance solely on standard trade promotion activities.
Market and buyer feedback can provide valuable insights for businesses as they refine their products, customer engagement strategies, and distribution systems.
