Workshop highlights digital transformation in the Vietnamese press

A national workshop on several theoretical and practical issues related to digital transformation in the Vietnamese press was held in Hanoi on June 11.

Member of the Party Central Committee (PCC), Editor-in-Chief of Nhan Dan (People) Newspaper, Deputy Head of the PCC Commission for Communication and Education, and Chairman of the Vietnam Journalists’ Association Le Quoc Minh speaks at the workshop. (Photo: NDO/Thanh Dat)
Member of the Party Central Committee (PCC), Editor-in-Chief of Nhan Dan (People) Newspaper, Deputy Head of the PCC Commission for Communication and Education, and Chairman of the Vietnam Journalists’ Association Le Quoc Minh speaks at the workshop. (Photo: NDO/Thanh Dat)

The event was jointly held by the School of Journalism and Communication under the University of Social Sciences and Humanities, Vietnam National University - Hanoi, and the Journal of Information and Communications under the Ministry of Information and Communications.

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Head of the Press Department under the Ministry of Information and Communications Nguyen Thanh Lam speaks at the workshop. (Photo: NDO/Thanh Dat)

Speaking at the workshop, Head of the Press Department under the Ministry of Information and Communications Nguyen Thanh Lam emphasised that in the current technology trend, the press must go to digital space. Instead of reading newspapers traditionally as before, most readers today access information from press agencies randomly through suggested algorithms and news.

Compared to investing in infrastructure by itself, Vietnamese press agencies can choose a more pragmatic option, that is to use third-party infrastructure, but must control the issues such as cash flow shared from the platform, protecting digital content resources of press agencies, etc., he noted.

In his speech, Member of the Party Central Committee (PCC), Editor-in-Chief of Nhan Dan (People) Newspaper, Deputy Head of the PCC Commission for Communication and Education, and Chairman of the Vietnam Journalists’ Association Le Quoc Minh said that over the past time, the story of digital transformation has been mentioned in most fields, and many newsrooms and that reporters do not have much experience and knowledge of digital transformation.

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An overview of the workshop. (Photo: NDO/Thanh Dat)

Sharing some outstanding digital transformation results of Nhan Dan Newspaper over the past time, Editor-in-Chief Le Quoc Minh said that the Newspaper has made many changes such as using QR Codes to introduce and restructure content. Accordingly, the "digital first" point of view is being thoroughly applied in Nhan Dan Newspaper.

In addition, Nhan Dan Newspaper also promotes information on digital platforms to reach readers faster, such as Facebook and Tik Tok.

He also added that the Ministry of Information and Communications will develop asuggestive digital transformation strategy, and each press agency will implement it according to its own needs. Meanwhile, the Vietnam Journalists' Association will organise training courses and exchanges on digital transformation-related content.

Nhan Dan Newspaper Editor-in-Chief underscored that digital transformation is a must for press agencies if they want to survive because readers tend to move away from traditional platforms and switch to new ones.