Frozen Vietnamese ginger products favoured in Australia

Tuesday, 2021-07-13 06:50:32
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Vietnamese ginger hits the shelves at a supermarket in Haymarket, Sydney.
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NDO/VNA – Australia plans to push up its import of frozen ginger products from Vietnam, with their value estimated to exceed VND100 billion (US$4.35 million) this year, according to the Vietnamese trade office in the country.

Currently, the market is yet to open for fresh Vietnamese ginger. However, the frozen products, which are available here both online and at physical stores, win favour of Australian consumers, said the office.

Statistics showed that in the first four months of 2021, the value of frozen Vietnamese ginger exported to Australia grew 1,350% on-year to surpass US$348,000.

To further promote the Vietnamese goods, the office has so far launched promotion programmes at stores, supermarkets, restaurants, and most recently, as part of a golf tournament held by the Vietnamese community in Parramatta.

According to Nguyen Phu Hoa, head of the office, Australia is currently opening its market to longan, lychee, mango and dragon fruit from Vietnam. Therefore, the diversification of exports to seek new opportunities through the trade of processed agricultural products is a promising direction for Vietnamese firms and farmers.