With the lowest selling price at AUD18 per kilogramme, the total value of the batch of 22 tonnes of frozen Vietnamese dracontomelon consumed in the Australian market can bring in a large turnover of over AUD390,000.
Thus, with the harvest season lasting from June to September, the potential for turnover of dracontomelon is not inferior to other fruits being exported to this country.
Based on the assessment of turnover, markets, production areas, in order to diversify regional specialties for export, the Vietnam Trade Office in Australia have support businesses, specifically Uu Dam Company, to promote the fruit.
Accordingly, the Vietnam Trade Office in Australia has arranged costs for advertising on social networks in main consumption areas, as well as proposed and coordinated with businesses to deploy promotions to win 10 gifts of Vietnamese bird's nests when buy Vietnamese dracontomelon, while gradually promoting the introduction of Vietnamese dracontomelon products into the large distribution system.
In addition, in order to market to a variety of customer groups in Australia, the Trade Office is also preparing to introduce a culinary book of Vietnamese dracontomelon in English. The consistent policy of the Trade Office is to support and promote export agricultural products with brands, competition in quality and design.
According to the Trade Office, although many cities are facing social distancing, causing difficulty to export transportation, in the first six months of 2021 the export of agricultural products and vegetables to Australia has achieved record growth of more than 52% compared to the same period last year, reaching more than US$40 million.
With the inclusion of other key agricultural products such as cashew nuts, pepper, coffee, and rice, agricultural exports to Australia reached nearly US$110 million.
