Destination

In 2025, Viet Nam’s tourism sector is aiming for the ambitious goal of welcoming 25 million international visitors. Achieving this target requires significant efforts from the entire industry, with timely facilitation policies alongside breakthrough and innovative solutions.

Ho Chi Minh City has been named as an Outstanding City in the Tourism Marketing category at the TPO BEST Awards Ceremony, held within the framework of the 12th General Assembly of the Tourism Promotion Organisation for Asia Pacific Cities (TPO), for its campaign “Find Your Vibes”.

Ha Noi – the capital of a thousand years of civilisation, the crystallization of national culture, is facing a historic opportunity to make a strong breakthrough in the new era. With the vision of becoming a creative centre of the region and the world, Ha Noi identifies innovation as an important driving force to promote cultural soft power, develop cultural industries, and turn heritage into a resource for sustainable development.

With its spectacular natural scenery and ethnic villages rich in distinctive local culture, the mountain town of Sa Pa in Viet Nam has risen to sixth place in the ranking of Asia’s top mountain and small-town destinations.

Ha Noi received around 2.08 million visitors during the four-day National Day holidays from August 30 to September 2, three times higher than the figure in the same period last year, the municipal Department of Tourism reported.

By combining groundbreaking use of historical materials with new technologies and artificial intelligence, the national heritage site at 48 Hang Ngang Street has become a highlight for visitors seeking to learn more about President Ho Chi Minh and Independence Day on the occasion of the grand celebrations marking the 80th anniversary of the successful August Revolution and National Day.

Ha Noi is at the centre of a series of activities marking the 80th anniversary of the August Revolution (August 19, 1945 – August 19, 2025), the National Day of the Socialist Republic of Viet Nam (September 2, 1945 – September 2, 2025), and the 71st anniversary of the Capital’s Liberation (October 10, 1954 – October 10, 2025).

Ha Noi’s tourism sector in August recorded spectacular growth, driven by activities commemorating the 80th anniversary of the August Revolution and National Day.

In recent years, the Comprehensive Strategic Partnership between Viet Nam and Russia has developed positively. In the field of tourism, Viet Nam has become one of the top seven destinations for Russian travellers, while Russia has been identified as a key source market for Viet Nam’s tourism sector in Eastern Europe.

Ha Noi has become a favourite destination during this year’s National Day holiday, with domestic interest in the capital city surging by 370% compared to the same period last year, according to the online travel website Agoda.

With its beautiful natural landscape and many cultural and experiential attractions, the Phu Quoc Special Zone in An Giang Province has become a favourite destination for many international visitors.

In recent years, farmers in Can Tho have constantly innovated and created new models of ecotourism and community-based tourism linked with agricultural and rural experiences, contributing to realising the tourism industry’s growth targets.

The Yen Tu Autumn Festival will take place for the first time at the Yen Tu Historical and Scenic Relic Complex – a UNESCO World Cultural Heritage site, in Yen Tu Ward, Quang Ninh Province, from September to December 2025.

The Ho Chi Minh City Department of Tourism held a press conference to announce the 19th Ho Chi Minh City International Travel Expo (ITE HCMC) 2025 on August 14.

The natural rocky reef on the east side of Cu Lao Mai Nha Island in Dak Lak Province is a stunning formation made up of thousands of smooth stones piled on top of each other. When the tide recedes, seawater remains pooled in the rock depressions, forming large and small, crystal-clear ponds that are uniquely beautiful, making this spot a must-visit destination for tourists.

The Ministry of Culture, Sports and Tourism’s Centre for Digital Transformation held a ceremony in Ha Noi on August 13 to launch the creative video/clip contest titled “Impressions of Viet Nam Tourism.”

The Quang Tri Department of Culture, Sports and Tourism, in coordination with the railway sector, welcomed the high-quality JQB1 train on its maiden journey from Ha Noi to Quang Tri, at Dong Hoi Station, on the morning of August 11.

A luxury double-decker tourist train will soon run from Ha Noi Station to Tu Son Station (Bac Ninh). The train, named “Ha Noi Five Gates and internationally branded as The Ha Noi Train”, will feature wide windows for sightseeing and offer passengers a variety of onboard experiences.

According to booking data from the digital travel platform Agoda, Viet Nam has risen to third place among the top five Asian countries with the highest return rates of international tourists, ranking behind only Japan and Thailand. Notably, Da Nang has, for the first time, made it into the top 10 Asian cities with the highest rate of returning visitors.

Viet Nam recorded 12.2 million international tourist arrivals between January and July, up 22.5% year-on-year, according to the Viet Nam National Authority of Tourism (VNAT).