Destination

Quy Nhon in Gia Lai province has been honoured with the ASEAN Clean Tourist City Award 2026, marking the third time it has received this prestigious regional recognition, according to Nguyen Thi Thanh Lich, Vice Chairwoman of the provincial People’s Committee.

Phu Quoc has just been named among the destinations “that will steal the spotlight” worldwide in 2026 by What’s On, one of the UAE’s most influential lifestyle and travel magazines. The Vietnamese island is described as a “new gem” rising on the global tourism map.

The Ambassador of Viet Nam to the Republic of Korea called on Korean tourism businesses, travel agencies, and partners to step up cooperation, link tour packages, expand air routes and promotion programmes to attract more visitors to Hue and Quang Tri — destinations that embody Viet Nam’s historical depth, heritage values, and cultural identity.

Information released by the Korea Tourism Organisation at the 2026 ASEAN Tourism Forum shows that the number of Korean visitors to Southeast Asia has seen breakthrough growth in recent years. Accordingly, Viet Nam continues to affirm its position as the region’s leading destination, accounting for around half of the total number of Korean visitors to Southeast Asia.

The Viet Nam National Authority of Tourism, in coordination with the Tourism Development Support Fund, organised a booth to promote Viet Nam tourism at the 2026 ASEAN Travel Exchange (TRAVEX) at the Mactan Expo Centre in Lapu-Lapu City, Cebu, the Philippines, from January 28 to 30.

A Luoi (Hue City) – where valleys blend into the forests of the western Truong Son range – is not only renowned for its majestic natural scenery, but also for the rich cultural identity of its ethnic minority groups. Here, amid modern life marked by tourism development and expanding trade, there are people who silently preserve traditional cultural values, protecting the cultural heritage passed down through generations.

In today’s fast-paced world, where everything seems just a screen tap away, a hand embroidery workshop in Quat Dong Village, Thuong Phuc Commune, Ha Noi, is drawing young people back to their cultural roots while connecting visitors with traditional craft villages.

French magazine Vogue has ranked Viet Nam among Asia’s top destinations for 2026, highlighting its unique mix of breathtaking landscapes, vibrant culture and contemporary energy.

Viet Nam’s Northwest mountains have come into the spotlight on French national television, with a feature broadcast on France 2 showcasing Sa Pa as a compelling destination defined by emerald mountain ranges, centuries-old terraced rice fields, and the rich cultural life of ethnic minority communities.

The Ly Son special zone (Quang Ngai Province) boasts substantial potential for developing sea-island tourism thanks to its unique natural landscapes, a rich system of cultural and historical relics, and well-known local specialty products.

After the administrative merger, An Giang Province has become a province endowed with rich natural resources, creating strong advantages for tourism development. In the first days of 2026, the sharp increase in visitor numbers to An Giang is an encouraging signal for the tourism sector.

In the early days of 2026, the Moc Chau Plateau in Son La Province dons a pristine and radiant beauty. Early-blooming plum blossoms blanket the sky in white, endless stretches of golden mustard flowers unfurl across the landscape, while orchards of ripe persimmons and oranges, along with rows of crimson strawberries, come into season. All blend harmoniously to create a captivating spring tableau that enchants visitors from near and far.

The Sydney Morning Herald (Australia) has recently published an article noting that a growing number of Australian travellers, as well as visitors from around the world, are choosing Viet Nam as their destination. The fact that Viet Nam officially welcomed its 20-millionth international visitor of the year on December 15, 2025, marked an important milestone in the history of the country’s tourism industry.

In an article exploring ideal destinations across Asia by time of year, Ham Young Hoon, a reporter for The Korea Herald, one of the Republic of Korea’s most respected business and consumer dailies, highlights Phu Quoc as a standout choice for the early months of the year, particularly January, when demand for winter escapes among Korean travellers peaks.

Nguyen Thi Hoa Mai, Deputy Head of the Viet Nam National Authority of Tourism, chaired an online meeting with the Ho Chi Minh City Department of Tourism on January 15 to prepare for for the 20th Ho Chi Minh City International Travel Expo 2026 (ITE HCMC 2026).

The People’s Committee of Lam Dong province has issued a plan to implement the master plan on developing the Mui Ne National Tourism Area through 2040, with a vision to 2050, aiming to transform Mui Ne into one of the leading destinations in the Asia-Pacific region.

Cam Ranh International Port was livelier than usual on January 14 as the international cruise ship Diamond Princess, arriving from Singapore, docked with around 2,600 international tourists from the US, Canada and other countries on board. The event has made Khanh Hoa one of the key stopovers on early 2026 international cruise itineraries.

The Viet Nam National Authority of Tourism has recently announced that Viet Nam has been ranked among the 52 Places to Go in 2026 selected by The New York Times (the US). Viet Nam is placed 34th, recognised as a tourism hub undergoing a strong transformation and attracting visitors with diverse, high-quality experiences.

The Viet Nam National Authority of Tourism has announced that Phu Quy (formerly part of Binh Thuan Province, now under Lam Dong Province) has been selected by Khaosod English (Thailand) as one of the Top 10 most pristine and worth-exploring destinations in Southeast Asia for 2026.

Vogue France magazine has recently named Viet Nam as one of Asia’s most attractive destinations for 2026, thanks to its perfect blend of natural landscapes, distinctive culture, and vibrant life.