The event is jointly held by Kilala Communication and Song Han Tourist, a Vietnamese travel agency, as part of activities to celebrate the 45th anniversary of Vietnam-Japan diplomatic ties (1973-2018).
During the two-day festival, participants will have the chance to take photos with Japanese cultural symbols, Doraemon and friends (Nobita, Shizuka, Jaian, and Suneo), while enjoying performances by Ninja and Oiran troupes from Edo Wonderland, in addition to some artistic performances of Kendama, a traditional Japanese toy, associated with dance and musical displays by Zoomadanke, a Japanese band.
Visitors purchase products at the festival.
Hirofumi Kasado, Director General of Kilala Communication, said that the “Feel Japan in Vietnam” event has contributed to creating a sustainable bridge for cultural exchange and people-to-people friendship between Vietnam and Japan. Through the festival, Kilala wishes to bring a Japanese cultural festival of Japanese standards, while giving opportunities to purchase high quality Japanese products, travel experiences, and unique performances to the Vietnamese people.
Takahashi Ayumi, chief representative of the Japan National Tourism Organisation (JNTO) in Vietnam, stated JNTO’s appreciation of the “Feel Japan” festival’s combination of cultural communication and trade promotion through tour sales and procurement of Japanese products.
The “Feel Japan in Vietnam 2017” festival attracted more than 20,000 visitors and generated a revenue of VND1 billion (US$44,000).
