The festival will be arranged into three spaces, including a tourism fair, an exhibition and art space, and a food corner.
The tourism fair will display nearly 100 booths showcasing tourist products and services, provided by cities, provinces, and 30 travel companies.
The exhibition and art space will offer visitors a variety of art performances and folk games, while the food corner will serve festival-goers signature dishes from localities across the country.
In addition, several seminars and workshops will be organised within the framework of the festival to discuss ways to promote tourism in the Northwest and the Northeast regions.
The event has been held annually by the municipal Department of Tourism and the Tourism Association to promote the city’s image as a safe, attractive and friendly destination, to domestic and foreign visitors.
In 2022, the festival gathered the participation of 48 provinces and cities, and 44 tourism service and food businesses, and attracted nearly 150,000 visitors.
