The "Love Vietnam So Much" project is carried out by Nhan Dan Newspaper in response to and in preparation for the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 – April 30, 2025).
Using wireless connectivity technology, the "Love Vietnam So Much" project is being implemented across all provinces and cities in Vietnam.
The project's long-term goal is to create new and unique experiences for both locals and tourists, such as interactive challenge games for check-in, visitor guidance, traffic control, and event notifications. This initiative aims to promote the image of the country, its people, historical landmarks, and famous tourist destinations throughout Vietnam.
 |
NFC chip board installed at Ban Luot Historical Site |
At all locations with NFC chip boards, visitors only need to place their smartphones with internet access close to the board, and follow the instructions. A link to the "Love Vietnam So Much" website will automatically appear on their screen.
Checking in at these locations allows visitors to see how many people have checked in before them. They can also review the places they have visited and access detailed information about these destinations.
After checking in and accessing this information, visitors can upload their photos along with a message for the "Love Vietnam So Much" program. These images and messages will be compiled into a digital map of Vietnam, featuring photos of people from all over the country.
To ensure security, visitors must physically be at the chip-installed locations to interact with the system. Additionally, all content on the "Love Vietnam So Much" website is carefully moderated before publication to maintain a respectful and culturally appropriate digital tourism space.
 |
NFC chip board installed in Sin Suoi Ho Village |
In Lai Chau, NFC chip boards have been installed at Ban Luot Historical Site in Muong Kim Commune, Than Uyen District; Sin Suoi Ho Community Tourism Village in Sin Suoi Ho Commune, Phong Tho District; and Le Thai To Temple in Le Loi Commune, Nam Nhun District. These are three well-known historical, cultural, and tourist destinations in Lai Chau.
Ban Luot is considered the birthplace of Lai Chau Provincial Party Committee. On December 2, 1949, the first Party cell of the present Lai Chau Provincial Party Committee was established at this historical site.
The establishment of the Lai Chau Party Cell marked the maturity of the local revolutionary movement at the time. It provided direct leadership in the struggle of Lai Chau's ethnic communities, thus contributing to the national resistance against foreign invaders.
During its early days in Ban Luot, the Lai Chau Party Cell received immense support from the local people, who provided shelter, protection, and assistance in secret, ensuring the Party’s revolutionary activities could continue.
 |
Ban Luot: A historic landmark of Lai Chau |
In 2009, Ban Luot Historical Site was recognised as a provincial-level historical site and a revolutionary relic from the 1946-1954 resistance against the French.
Today, Ban Luot remains an essential historical landmark and an attractive destination for educating younger generations about patriotism and the proud revolutionary traditions of Lai Chau's ethnic communities.
Similar to Ban Luot, Le Thai To Temple is another culturally and historically significant site. It houses the original Le Loi Inscription Stele, a recognised national treasure.
 |
Le Thai To Temple, home to the national treasure of the Le Loi Inscription Stele. |
In 1981, the Le Loi Inscription site was recognised as a national historical monument. Before 2012, the stele was located on a lower hillside beside Provincial Road 127, facing the Da River.
Due to the flooding caused by the Son La Hydropower Reservoir, the stele was cut from the Pu Huoi Cho cliff in 2012 and relocated 500 meters away to the Le Thai To Temple area, where it stands today.
In 2016, the prime minister issued a decision officially recognising the Le Loi Inscription Stele as a national treasure.
 |
Sin Suoi Ho Community Tourism Village: An ASEAN-recognised tourism site |
Sin Suoi Ho Community Tourism Village is situated at an altitude of nearly 1,500 meters above sea level. Blessed with a cool climate year-round, the village is surrounded by a lush primary forest ecosystem and breathtaking natural landscapes, including Heart Waterfall, Love Waterfall, Ma Quai Thang Waterfall, Ky Quan San Peak, Son Bac May Peak, and Red Deed Rock. The area is framed by rolling mountains, wild orchid forests, and vast terraced rice fields.
The village also preserves rich cultural values, including traditional festivals, customs, attire, cuisine, and unique rammed-earth houses.
In 2015, Sin Suoi Ho was officially recognised as a cultural tourism village. Every year, the village welcomes tens of thousands of visitors. In 2024 alone, it hosted over 30,000 tourists from across Vietnam and abroad.
At the 2023 ASEAN Tourism Forum (ATF), Sin Suoi Ho received the ASEAN Community-Based Tourism Award for the third time. In 2024, the village was nominated for the "Best Tourism Village in the World" award.
The implementation of the "Love Vietnam So Much" project in Lai Chau will help preserve and promote the province’s historical and cultural landmarks, fostering modern yet sustainable smart tourism. Through this initiative, Lai Chau's natural beauty and cultural heritage will be introduced to a broader audience, both domestically and internationally.
