The newspaper and winners of other categories were honoured at an award ceremony held in Singapore on November 6 by the World Association of News Publishers (WAN-IFRA).
The project, which celebrates the 70th anniversary of the Dien Bien Phu Victory, was carried out over a six-month period. It includes a special information site at dienbienphu.nhandan.vn, an interactive panorama on the Dien Bien Phu Campaign, and two interactive exhibitions in Hanoi and Dien Bien Phu Province.
The special information site was developed by Nhan Dan Newspaper in coordination with the Institute of Military History. Available in six languages (Vietnamese, English, Chinese, Russian, French, and Spanish), the page introduces the 56-day progression of the Dien Bien Phu Campaign.
On May 7, 2024, Nhan Dan Newspaper published the ‘Dien Bien Phu Campaign’ panorama supplement to commemorate the 70th anniversary of the Dien Bien Phu Victory. The key innovation of the supplement lies in its integration of augmented reality (AR) technology into traditional print media.
By cutting and assembling pieces from the supplement, readers can create a 3.21-metre-long panoramic picture and interact with it using augmented reality (AR) technology or scanning a QR code. This technology allows users to view a dynamic panorama in physical space.
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People queue to receive the ‘Dien Bien Phu Campaign’ panorama supplement |
The edition drew much interest from youngers, with 300,000 copies being delivered in just 15 days.
Meanwhile, two exhibitions on Dien Bien Phu Victory, held in Hanoi City and Dien Bien Province, attracted nearly 30,000 visitors.
The project was honoured in the “Product for Young Reader” category at the 2024 Sustainability and Print Innovation Awards and was also hosted by WAN-IFRA.
According to Le Quoc Minh, member of the Party Central Committee (PCC), Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the PCC Commission for Communication and Education, and Chairman of the Vietnam Journalists’ Association, expressed his pleasure that Nhan Dan Newspaper’s communication campaign on the 70th anniversary of Dien Bien Phu Victory has created a fresh experience attracting the attention of readers, especially young people, as well as the appreciation of international experts.
Established in 1948, WAN-IFRA's network now includes 3,000 news publishing companies and technology entrepreneurs as well as 60 member publisher associations representing 18,000 publications in 120 countries and territories.
