In his speech, Xing Jiuqiang, Counsellor of the Chinese Embassy in Viet Nam, emphasised that cultural and tourism cooperation between Viet Nam and China has grown increasingly close in recent years, particularly between certain localities of the two countries.
The year 2025 marks the 75th anniversary of diplomatic relations between China and Viet Nam and has also been designated as the Year of People-to-People Exchanges. He noted that the event was not only an opportunity to introduce Shaanxi’s culture and tourism, but also a symbol of civilisational interaction and people-to-people friendship between the two nations. The programme offers Vietnamese friends a chance to discover Shaanxi’s rich tourism resources and appeal, thereby deepening understanding of China’s diverse culture.
Shaanxi is regarded as the cradle of Chinese civilisation, the eastern starting point of the ancient Silk Road, and an important link in China’s Belt and Road Initiative. With its long history and harmony between human and natural heritage, Shaanxi is often described as a “natural history museum.”
Deputy Director of Shaanxi Department of Culture and Tourism Liu Hairong highly values cooperation and exchanges with Viet Nam. In recent years, the two sides have co-organised many promotional events and fairs, fostering closer people-to-people ties. Currently, Shaanxi is implementing many favourable policies for international visitors, including a 240-hour visa-free transit policy. She expressed her hope that more Vietnamese tourists will visit Shaanxi and pledged to work with Viet Nam to expand air routes, support travel companies on both sides to develop unique products, improve service quality, and boost two-way tourist exchanges.
With an abundance of cultural and tourism resources, Shaanxi captivates visitors not only with the majestic Qinling Mountains, the perilous Huashan peaks, the mysterious Zhongnan Mountains, and the millennia-old ancient city of Xi’an, but also with its diverse cuisine, vibrant folk culture, and distinctive traditions. With its unique blend of ancient charm and modern vitality, Shaanxi is opening its doors to welcome international friends.
Zhang Deshan, Director of the China Cultural Centre in Ha Noi, stated that this year marks a special milestone in China–Viet Nam relations. The centre will continue to strongly support cultural exchange and tourism cooperation activities between the two countries. He expressed his hope that the two nations would expand their “circle of friends,” build a “bridge of friendship”, and foster a “community of cooperation” in cultural and tourism exchanges.
Also speaking at the event, Nguyen Thi Hoa Mai, Deputy Director General of the Viet Nam National Authority of Tourism (VNAT), shared that cooperation between the two countries has been continuing to grow, contributing to strengthening the friendship between their peoples. Viet Nam always attaches importance to tourism cooperation with China, including Shaanxi Province. In the near future, Viet Nam will organise promotional programmes in Chongqing, Beijing, Suzhou, and Hangzhou. She expressed her hope that tourism businesses from both sides would actively participate to expand connections and share experience in developing attractive products, thereby making Viet Nam and China friendly, safe, and appealing destinations for each other.
As part of the event, representatives of Shaanxi travel enterprises introduced the province’s cultural and tourism resources and China Eastern Airlines’ flight routes. A number of tourism enterprises from both countries also signed cooperation agreements.
