The festival attracted thousands of tourists and people to attend, along with representatives of leaders of a number of departments and branches of Son La Province and cooperatives and tourism businesses.
Ngoc Chien Commune, Muong La District, Son La Province, is located at an altitude of more than 1,600m above sea level, 40km from the centre of Muong La District and nearly 80km from Son La City along Provincial Road 106. This is where the Thai, H’Mong, and La Ha ethnic groups live.
The Son Tra area in Nam Nghep Village is over 1,600 hectares wide and is considered the largest growing area in the country, creating a majestic and poetic landscape. When the flowers bloom, the whole space is filled with the pure white colour of Son Tra flowers.
Within the framework of the festival, visitors have the chance to participate in many interesting activities such as: admiring and taking photos with the Son Tra flower forest; participating in traditional folk games of the H’Mong ethnic group; and enjoying specialties of the Northwest mountainous region.
Visitors can also learn about the culture, customs and practices of the local people; visit booths of agricultural products, culture, local OCOP products; organise a contest for families with beautiful Son Tra flower gardens; the beauty of H’Mong ethnic costumes in the fairyland and ethnic cuisine; and more.