In the more than three months since its launch (from August 13 to November 15), the 2025 contest received nearly 1,000 entries, including more than 500 short videos/clips and over 400 long videos/clips. This reflects the widespread interest of the public, tourism practitioners, content creators, and international visitors.
The entries showed rich diversity in emotion and perspective on the beauty of Viet Nam, featuring images of majestic natural landscapes, thousand-old cultural heritage, and intimate stories of daily life imbued with strong Vietnamese identity.
According to the jury, the overall quality of this year’s entries was particularly impressive, reflecting the authors’ serious working spirit, thorough investment and clear creative thinking. Many videos showed meticulous preparation, including coherent script development, location selection suitable with the stories, emotionally expressive camera angles, and deliberate use of sound and music to enhance storytelling value.
Notably, young creators continued to create a strong mark. In addition to their technological proficiency and sensitivity to trends, young participants brought unique, energetic, and bold storytelling approaches that were also rich in emotion.
Many works showed the clear imprint of youth, with fresh visual language, modern visual thinking, and a strong desire to explore and tell Vietnamese stories in their own way. These elements delivered visually engaging experiences for audiences and demonstrated the Vietnamese younger generation’s ability to quickly grasp emerging communication trends.
Speaking at the ceremony, Nguyen Thi Hoang Lan, Director of the Centre for Digital Transformation of Culture, Sports and Tourism; Head of the Editorial Board of the Ministry of Culture, Sports and Tourism’s Electronic Information Portal; and Head of the Organising Committee of the contest, affirmed that, through these films, images of Viet Nam have been more powerfully disseminated in the digital environment, contributing to enriching tourism communication resources while fostering a spirit of innovation in the community.
“This contest has fulfilled its mission — not only discovering beautiful works, but also inspiring pride and love for the homeland and the country in each individual; contributing to building the image of Viet Nam as a beautiful, safe, friendly, and hospitable destination; and promoting tourism as a spearhead economic sector,” she stressed.
Attending the ceremony, Ho An Phong, Deputy Minister of Culture, Sports and Tourism, said that the organisation of the contest is a vivid demonstration of a new, creative, continuous, and effective approach to promoting the Vietnamese tourism.
The contest also exemplifies the effective combination between tourism and digital transformation, modern media, and the development of the creative economy, with the active participation of digital content creators.
On behalf of the Ministry of Culture, Sports and Tourism’s leadership, Deputy Minister Ho An Phong highly appreciated the efforts of the Centre for Digital Transformation of Culture, Sports and Tourism, the Tourism Development Support Fund, and the coordinating agencies towards the successful organisation of the contest. He also acknowledged the responsibility and contributions of the jury, as well as the valuable support and companionship of enterprises, organisations, and individuals.
At the ceremony, the organising committee presented 24 official awards along with several additional prizes, with a total prize value of over 600 million VND, including the short video/clip category, with one first prize, two second prizes, three third prizes, and five consolation prizes; and the long video/clip category, with one first prize, two second prizes, five third prizes, and five consolation prizes.
In the coming time, excellent works from the contest will be selected for use in domestic and international tourism promotion and communication activities, helping bring Viet Nam closer to international friends with a youthful, inspiring, and vibrant image.
