Da Nang launches policy to attract more MICE tourists

The Da Nang Department of Tourism organised a ceremony on February 25 to welcome the first MICE (meeting, incentives, conferences and events) delegation in 2022 and officially launch a special preferential policy for MICE tourists in 2022.

Saturday, February 26, 2022 02:53

Leaders of Da Nang Department of Tourism welcomed and gave gifts to the first MICE group who arrived in Da Nang on the morning of February 25.

The first MICE group included 100 guests attending a three-day conference in Da Nang City. This is the first delegation of 2022 to apply the Da Nang MICE Policy issued by the City People's Committee on February 21, 2022.

On February 21, the Chairman of Da Nang City People's Committee signed and promulgated the Da Nang MICE Policy 2022. The Danang MICE Policy 2022 gives priority to the first 100 MICE delegations to Da Nang (or until the classes have completed the support item), applied from February 21, 2022, until the end of December 2022.

There are five main groups of supporting policies, including: welcoming delegation; souvenirs; the media; sightseeing tickets; and consulting-support for groups, with sizes ranging from 50 guests to 150 guests, 300 guests, 700 guests or more.

The delegation from 700 guests will be welcomed by the city leader and arranged to lead the group.

Particularly, the service supporting policy group will be registered by businesses and posted at: www.danangfantasticity.com/mice. The Danang Tourism Promotion Centre will receive support requests through the online application at: https://danangfantasticity.com/mice/benefits.

Immediately after the issuance of the Da Nang MICE Policy, many businesses have registered. It is expected that from February 21 to March 15, Da Nang will see 10 MICE delegations registered with about 2,000 visitors.

According to Nguyen Thi Hoai An, Director of Da Nang Tourism Promotion Centre, the MICE policy is a pioneering idea of Danang tourism from 2021, not only helping Danang to focus on this important segment, but also to express the gratitude and hospitality of Da Nang to business partners and tourists.

With positive forecasts about tourism recovery in 2022, the city continues to offer support policies for MICE delegations and hopes to welcome the return of MICE delegations and events after a period of hiatus due to the Covid-19 epidemic. The size of the delegations could be smaller, so groups of 50 guests were able to receive these supports, Director Hoai An said.