This was a sideline event of the 4th Marketing for Development - Marcom for Development (M4D) Awards 2025.
At the workshop, experts analysed ESG Marcom, which is a concept that combines marketing with the implementation of ESG (Environment, Society and Governance) sustainable development standards. Through marketing activities, businesses demonstrate their commitment to sustainable development to investors, shareholders, customers and the community.
During the workshop, many opinions said that to implement ESG Marcom, small and medium enterprises face many difficulties such as lack of finance to invest in technological innovation, human resources are having to work in many fields, in addition, the ESG standards include many fields, so it is difficult to understand and apply them to reports.
In response to this question, many businesses attending the workshop shared their experiences and views on implementing ESG Marcom step by step, from small, low-cost activities, taking advantage of many social resources to join hands for a common goal. It is also necessary to creatively and flexibly apply communication and marketing campaigns to make the ESG concept easy to understand and close to consumers.
Businesses also emphasised the role of press agencies in promoting models of good ESG implementation, typical examples of effective circular economy implementation, and helping to replicate good models in many localities.
Also at the workshop, experts introduced the 4th Marketing for Development - Marcom for Development (M4D) Awards 2025.
This is the 4th award organised for marketers and media creators participating in marketing/communication campaigns aimed at sustainable development goals.
Thereby, the award encourages and promotes the marcom community to integrate sustainable development values when planning and implementing business and organisational activities to join hands to achieve the Net Zero goal.
