The camp featured five major presentations, eight seminars, a training course for sales skills and competitions on building communication strategy and brand name.
This year’s event attracted the participation of more than 40 domestic and international prestigious speakers and experts as well as thousands of representatives from enterprises around the country.
Notably, the participants voiced their concern about measures for Vietnamese enterprises to overcome cultural barriers, understand customers’ psychological behaviour and reasonable marketing strategies to conquer the world's market and confirm the strength of Vietnamese brands.
The opening seminars of the camp included ‘Digital creation in modern marketing and advertising strategies’ and ‘Sales solution and distribution network in the digital world’.
The VSMCamp was a special event, contributing to supporting Vietnamese enterprises to develop on the international arena while dealing with differences posed by diverse culture and competition from international brands.
The event was co-orgnaised by Vietnam Chief Sales & Marketing Officers Club (CSMO Vietnam), Vietnam Marketing and Communications Club and Le Bros Company.
