This cultural highlight affirms the strength of national unity and meaningfully commemorates Viet Nam Cultural Heritage Day (November 23).
It contributes to honouring, preserving, and promoting the cultural values of all 54 ethnic groups, helping to build an advanced Vietnamese culture imbued with national identity, while also serving as a distinctive tourism showcase introducing Viet Nam’s land and people to international friends.
The Muong Ethnic Cultural Festival aims to honour, preserve, and promote the traditional cultural values of Muong communities within the unified yet diverse cultural fabric of Viet Nam’s 54 ethnic groups. It creates opportunities for localities to exchange experiences, strengthen awareness and responsibility in safeguarding cultural identity, and contribute to national development and protection.
The festival is also an occasion to present to domestic and international partners the cultural, sports, and tourism potential of Muong heritage in the context of renewal, integration, and development.
Under the theme “Preserving and promoting the cultural identity of the Muong ethnic group in the new era”, the festival includes a wide range of activities such as the opening and closing ceremonies; a public arts festival; a traditional costume show; performances and excerpts from Muong festivals, rituals, and cultural practices; exhibitions promoting traditional Muong culture from various localities; demonstrations of traditional crafts; and other celebratory activities.
In addition, the programme features several side events including a scientific workshop on “Preserving and promoting traditional cultural values of ethnic minorities in association with tourism development”; promotional activities at the “Common House” to introduce Vietnamese culture to international visitors; festivities for the Great National Unity Day; the Colours of Cultural Festivals showcase; and cultural performances.
Visitors to the Village during this period will have the opportunity to experience Vinh Long’s distinctive culture, including a physical and virtual exhibition titled “Vinh Long – Crystallising the Past, Shaping the Future”; a tourism and culinary showcase; displays of OCOP products; and exhibitions highlighting the humanistic legacy of scholar Nguyen Dinh Chieu.
Across these cultural exchange spaces, visitors can enjoy folk songs and dances, traditional games of Southern provinces (Can Tho and Vinh Long), performances of Don ca tai tu, Khmer traditional crafts and arts, and cultural exchanges featuring cuisine, tourism, and local specialties from Central Highlands ethnic groups and northern mountainous communities.
