This four-day event features 70 booths introducing agricultural, forestry and aquatic products grown or raised under organic and ecological agriculture standards along with goods that utilise high-tech methods in production and processing. It also highlights traditional craft village products as well as goods from the One Commune One Product (OCOP) Programme.
Visitors to the market can find many famous agricultural products and specialties, such as Thai Nguyen tea, Ly Son onions and garlic, Muong Khuong chili sauce, Lao Cai's Seng Cu rice and Cao Bang black jelly.
There are also high-quality seasonal tropical fruits like Ha Den grapes, Dak Nong durians, avocados and custard apples, melons from Tuyen Quang, Tam Hoa plums, Ban Lau-Lao Cai pineapples and Vinh Phuc's red dragon fruit, which has a bright red interior.
Speaking at the opening ceremony, Nguyen Minh Tien, Director of the Trade Promotion Centre for Agriculture at the Ministry of Agriculture and Rural Development, said this market aims to support localities, businesses, cooperatives and production facilities in the agricultural sector to develop business activities and grow their markets, especially the domestic market.
A major highlight in this market is the live stream activity selling agricultural products and OCOP products on TikTok and social networking platforms to diversify forms of trade promotion, open new markets and increase opportunities for reaching customers.
The Trade Promotion Centre for Agriculture, which organised the market, supports participants in connecting the trade of agricultural products between localities, businesses and cooperatives with distribution systems, supermarket systems and retail store chains in Hanoi and the surrounding areas.
The event will last until June 16. It will be followed by a promotion week for custard apples, a specialty fruit of Lang Son province, which is slated for August 15-18 at the same location.