With the theme "Tales from the river", the festival is expected to innovate and turns the event into a unique show of Thua Thien-Hue, meeting the demand of the public.
The festival attracts well-known designers from all over the country with special collections which are associated with Huong river.
It consists of three chapters, featuring a lot of art performances and fashion shows.
Introduced in 2000, Hue Ao dai Festival has left a special impression on domestic and foreign visitors. It aims to honour, preserve and popularise Vietnamese traditional long dress.