International conference promotes policy communication amid digital transformation

An international scientific conference themed “Policy communication in the context of digital transformation and international integration” was held in Hanoi on November 3.
Editor-in-chief of Nhan Dan Newspaper Le Quoc Minh speaks at the conference. (Photo: NDO)
Editor-in-chief of Nhan Dan Newspaper Le Quoc Minh speaks at the conference. (Photo: NDO)

The event was held jointly by Nhan Dan (People) Newspaper, the Academy of Journalism and Communication (AJC), and the Korea International Cooperation Agency (KOICA).

In addition to the opening session, the conference consisted of two thematic sessions with the presentations by experts from both Vietnam and the Republic of Korea (RoK). In particular, the first focused on the experiences on policy communication from Vietnam and the RoK in the context of digital transformation. Meanwhile, the second session highlighted initiatives and solutions to promote the policy community in the context of digital transformation and international integration.

At the opening session, the delegates affirmed that “digital transformation” has become particularly important and is a popular keyword at scientific, press and administrative forums in recent years. Digital transformation is not only a trend but also a requirement for press and media agencies.

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An overview of the conference (Photo: NDO)

At the opening session, the delegates affirmed that “digital transformation” has become particularly important and is a popular keyword at scientific, press and administrative forums in recent years. Digital transformation is not only a trend but also a requirement for press and media agencies.

Speaking at the opening session, Country Director of KOICA Vietnam Cho Han Deog said that digital transformation has become an irreversible trend in both the public and private sectors.

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Country Director of KOICA Vietnam Cho Han Deog speaks at the conference. (Photo: NDO)

In addition to the opportunities brought by technology, there are still many challenges that need to be addressed, he added. Therefore, there should be more exchanges and seminars to turn digital transformation into an opportunity for the media, especially policy communication.

Speaking at the event, member of Party Central Committee (PCC) and Editor-in-chief of Nhan Dan Newspaper Le Quoc Minh, who is also the Deputy Head of the PCC’s Commission for Communications and Education and Chairman of Vietnam Journalists’ Association (VJA), said digital transformation in the press is not only a matter of technology but also of the transformation of mindset, especially from leaders, as well as the cultural transformation in the newsroom.

In the context of many changes in domestic and international press activities, Nhan Dan Newspaper and the VJA have held many seminars to support the press agencies to seek measures to remove the difficulties and develop sustainably in the near future, according to the Nhan Dan Newspaper’s leader.

Technology is at the heart of a digital transformation strategy to create engaging content and conquer new audiences. However, leaders need to have a suitablemindset for digital transformation and spread it to all staff and reporters of their press agencies. Le Quoc Minh, Editor-in-chief of Nhan Dan Newspaper.

Affirming that digital transformation is both an opportunity and a challenge, Assoc.Prof, Dr. Pham Minh Son, Director of the AJC stressed that if the digital transformation is successful, press agencies will have more opportunities to innovate their operation methods, improve the efficiency of information work and serves for the public.

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Director of the AJC Pham Minh Son speaks at the conference. (Photo: NDO)

According to Son, digital transformation requires at least three words: strategy, technology and human. Specifically, press agencies need to have long-term strategies in which technology is the central factor and journalists who are capable of quickly applying technology and multitasking.

At the seminar, Lee Hee Yong, Executive Director of Korea Media Promotion Foundation presented the model and method of policy communication in the RoK. Accordingly, the fund is an authorized agency to carry out campaigns and advertise policies for ministries and agencies in the RoK.

Speakers and delegates at the event also discussed and answered important questions related to many issues such as the opportunities and challenges of the policy communication in the context of digital transformation and international integration, international experiences that Vietnam can refer to in promoting digital transformation, and the solution for the policy communication agencies to promote digital transformation in a substantive manner.

NDO