North central coastal provinces enhance tourism appeal

Blessed with beautiful beaches, North Central Vietnam is striving to expand connections among coastal destinations. Localities across the region are working to develop and renew tourism products with strong coastal identities, tapping into diverse tourism models to create high-quality and sustainable offerings.
VinWonders Cua Hoi entertainment complex is a key attraction in the coastal town of Cua Lo.
VinWonders Cua Hoi entertainment complex is a key attraction in the coastal town of Cua Lo.

Diversifying tourism experiences

With its pristine and tranquil beauty, Xuan Thanh Beach (in Nghi Xuan District, Ha Tinh Province) has become an ideal destination attracting large numbers of tourists. Tran Duc Luu, a visitor from Hanoi, shared that his family almost always chooses Xuan Thanh for their annual vacation. According to Luu, in addition to its clear blue waters, fine white sand, and a long, flat shoreline, Xuan Thanh also offers a variety of well-planned tourism and entertainment services.

According to Bui Viet Hung, Vice Chairman of the Nghi Xuan District People's Committee, along with efforts to attract investment and develop tourism infrastructure, local authorities are committed to preserving the untouched ecological beauty of Xuan Thanh Beach.

To provide fresh and captivating experiences for visitors, Nghi Xuan District plans to introduce new services in 2025, such as lantern boat rides, flower lantern floating on freshwater streams, night seafood markets, outdoor art performances, and new check-in and experience points at Rao My Duong. The district will also continue developing tours to cultural and historical sites, including the Nguyen Du Memorial Site, the memorial house dedicated to Nguyen Cong Tru, Cho Cui Temple, and other spiritual and cultural landmarks.

The 2025 tourism season at Thien Cam Beach (Cam Xuyen) has also kicked off with a range of unique and appealing products, such as jet skiing, night squid fishing, fish market tours, night markets, paragliding shows, and artistic wave surfing. Additional attractions include beach volleyball and pickleball tournaments, as well as restaurants integrated with bars and traditional art performances.

Sunrise on Thien Cam Beach (Ha Tinh Province)

Sunrise on Thien Cam Beach (Ha Tinh Province)

According to Tran Xuan Cuong, Deputy Director of Nghe An Provincial Department of Culture, Sports and Tourism, the province boasts 82 kilometres of white sandy beaches and golden sunlight. It is home to many beautiful coastal tourism sites that attract large numbers of visitors, such as Cua Lo, Cua Hien Coastal Tourism Area, Dien Thanh, and Quynh Beach.

In Cua Lo, beyond its long and gentle beaches with fine sand and clear water, visitors can enjoy high-end services at VinWonders Cua Hoi, which features eight functional zones. The complex includes a 3.5-kilometre sea-crossing cable car to Ngu Island, a food service area with night markets and food streets, entertainment game zones, beach sports areas, fine-dining restaurants, and a five-star hotel. Tourists can also enjoy jet skiing, explore nearby fishing villages, visit the traditional Hai Giang 1 fish sauce craft village, savour grilled mackerel at the seafood market, and play golf at the 18-hole Cua Lo Golf Resort.

Tran Thi Cam Tu, Vice Chairwoman of the Vinh City People’s Committee, stated that during the 2025 beach tourism season, Cua Lo will host a large-scale series of events. In the fields of environment and culture, the city will organise a campaign for a clean and beautiful blue sea environment, combined with a bicycle parade and an Ao Dai (Vietnamese long dress) fashion show. In terms of experiential tourism, visitors can participate in basket boat racing and attend a fair showcasing tourism products along with OCOP (One Commune One Product) specialties.

A key cultural highlight will be the national “Youth Dance Festival”, bringing vibrant artistic energy to the season. In terms of sports, Cua Lo will host major national competitions such as the Ho Chi Minh City Television Cycling Cup and a beach shuttlecock kicking championship. This comprehensive event series is expected to create a distinctive impression for Cua Lo’s coastal tourism, helping to attract both domestic and international visitors.

Strengthening tourism linkages

The North Central Coastal region not only boasts stunning natural landscapes but is also home to numerous historical sites, landmarks, and folk festivals that reflect the rich traditional culture of its coastal communities. According to Tran Quoc Lam, Chairman of the Ha Tinh Tourism Association, the region’s beaches are known for their fine sand, gently sloping shorelines, clear blue water with a mild salinity, and stable temperatures.

Nguyen Duc Hien, CEO of the Muong Thanh hotel chain in the North Central region and Chairman of the Nghe An Tourism Association, noted that the region possesses diverse and abundant natural resources. It offers a comprehensive range of tourism types, featuring valuable historical and cultural relics, famous scenic spots, beautiful natural landscapes, and warm and hospitable people, making it a safe and appealing destination for both domestic and international travellers.

According to Tran Xuan Cuong, Nghe An Province aims to welcome 6.1 million overnight visitors in 2025, including 130,000 international tourists, and generate 11.8 trillion VND in tourism revenue. To achieve this target, enhancing cooperation and linkages in tourism development both domestically and internationally is identified as a key solution to restructuring the tourism industry, improving productivity, quality, and competitiveness.

In the near future, the province will intensify cooperation and tourism linkages with other provinces, cities, major corporations, and national tourism groups. Focus will be placed on coordinating tourism development with North and North-Central provinces, the South Central Coast, the Central Highlands, as well as implementing tourism partnerships with Hanoi, Ho Chi Minh City, and the broader North Central region.

Simultaneously, Nghe An will roll out programmes for international tourism cooperation and linkages through conferences with embassies, consulates general, diplomatic agencies, and international organisations in Vietnam, while also strengthening its foreign relations activities.