According to the globally renowned programme “60 Minutes” of CBS, the feature on Son Doong is considered one of the most impressive reports ever aired on the network. It premiered at 7:00 p.m. on Sunday, March 29 (Eastern Time, US), or approximately 7:00 a.m. on March 30 (Viet Nam time).
The report takes viewers on a journey to Viet Nam, exploring the natural wonder of Son Doong Cave — the largest cave in the world. CBS’s “60 Minutes” is one of the world’s most prestigious news and investigative programmes, with a global reach of more than 8 million regular viewers and hundreds of millions of views across digital platforms, particularly in North America.
Each episode of “60 Minutes” is regarded as a powerful media product capable of generating significant impact in terms of public awareness, academic discourse, and social influence.
The Son Doong feature focuses on recounting the discovery of the cave and the multi-year exploration efforts led by the British Cave Research Association, from initial surveys to in-depth scientific research.
Earlier, the CBS “60 Minutes” film crew conducted on-site filming from January 14 to 17, 2026, with support and coordination from Oxalis Adventure. The nine-member team included producers Nicole Young and Jonathan Partridge, correspondent Scott Cameron Pelley, along with CBS’s professional camera and lighting crew, and renowned photographer Ryan Deboodt.
According to the Department of Culture, Sports and Tourism of Quang Tri, CBS’s decision to film at Son Doong Cave is considered a significant media milestone for Quang Tri’s tourism sector and the World Natural Heritage site of Phong Nha–Ke Bang National Park.
With its global reach and millions of viewers per episode, the report is expected to provide a strong boost to tourism promotion in 2026, while further affirming Son Doong Cave’s status as a leading global symbol of adventure tourism and nature exploration.
