The VietnamUSA.Arobid.com platform, co-founded by Arobid Technology JSC and Ocean USA, is developed based on a hybrid model combining virtual exhibitions with cross-border transactions. It integrates digital technologies, data traceability, and ESG (Environmental, Social, and Governance) assessments.
This marks Viet Nam’s first B2B (business-to-business) e-commerce platform specifically designed to help Vietnamese enterprises access the US market - a large and high-potential destination, yet one with stringent standards, complex tariffs, and competitive distribution channels.
The VietnamUSA.Arobid.com platform aims to create a transparent, digitalised, and sustainable trade environment for the business communities of both countries. It is developed as an integrated model to help Vietnamese companies bridge the gap with the US market - not only through technology, but also by strengthening regulatory compliance and connecting to the global ecosystem.
The launch of this B2B platform not only marks a technological milestone but also reflects the proactive digital transformation of Vietnamese enterprises - especially in light of the US recent imposition of a 20% retaliatory tariff on goods originating from Viet Nam, particularly in key export sectors.
Speaking at the event, Tran Van Chin, Chairman of the Board of Directors at Arobid Technology Joint Stock Company and co-founder of VietnamUSA.Arobid.com, remarked: Vietnamese businesses have no shortage of quality products, but they lack the standardised support ecosystem necessary to enter global markets. VietnamUSA.Arobid.com will help them overcome three core barriers: digitalisation, capital, and ESG—essential elements for sustainable exports to the US.”
More than just a “B2B e-commerce trading platform”, VietnamUSA.Arobid.com aspires to become a “one-stop for all business needs,” offering a comprehensive connection to all essential elements of modern export - from digital trade facilitation and ESG assessment to green finance and cross-border logistics.
The platform integrates three core value layers including digitalising the trade chain, standardising ESG compliance, and providing end-to-end financial and logistics support. These are the very “missing links” that often hinder Vietnamese enterprises from successfully entering the US market.
Specifically, VietnamUSA.Arobid.com features an internationally standardised ESG assessment toolkit, allowing businesses to transparently and efficiently build their compliance profiles. The platform is also directly connected to logistics partners in the US and Singapore, enabling real-time cargo tracking, optimised delivery times, and reduced shipping costs.
As part of the launch ceremony, a strategic cooperation signing ceremony was held between VietnamUSA.Arobid.com and its partners, along with a seminar titled “VietnamUSA.Arobid.com – US tariffs – Viet Nam must accelerate”, attended by more than 150 delegates, including exporters, financial institutions, investment funds, and industry associations.
