On November 28, the Enterprise Development Institute – Viet Nam Chamber of Commerce and Industry (VCCI) in collaboration with the Department of Science and Technology of Lang Son province and Viet Nam Anti-Counterfeiting Technology Joint Stock Company (ACTIV) organised a workshop with the theme: “Brand development associated with intellectual property and traceability technology, an inevitable trend in the digital age”.
Speaking at the opening of the workshop, Luong Minh Huan, Director of the Institute for Enterprise Development, said that in the context of globalisation and the 4.0 industrial revolution, brands are no longer just product identification marks but have become strategic assets of businesses and localities.
At the same time, intellectual property plays an important role in protecting brand value, helping businesses assert ownership and create sustainable competitive advantages. As the market increasingly demands information transparency, product safety and traceability, the application of digital technology to monitor, authenticate and prove product quality becomes an inevitable requirement.
Sharing the same view, Tran Quoc Anh, Deputy Director of the Department of Science and Technology of Lang Son province, said: Lang Son is a mountainous province with great potential for agricultural specialties, indigenous cultural products and border trade. In the context of strong digital transformation, when the market increasingly requires high quality, transparency of origin and brand protection, brand development associated with intellectual property and traceability technology has become an inevitable trend.
Combining digital technology with intellectual property protection not only protects intellectual property but also enhances product value, supports exports and increases competitiveness for businesses, cooperatives and local producers.
Therefore, in recent times, Lang Son has encouraged businesses and cooperatives, especially small and medium enterprises, to invest in digital transformation, apply science, technology and innovation to improve governance, production, productivity and product quality.
At the same time, the province has also promoted the development of information technology infrastructure, digital data and electronic platforms, creating conditions for businesses and cooperatives to trace origins, digitise supply chains and make product information transparent, meeting the requirements of the modern market.
According to Bui Tien Quyet, Expert of Intellectual Property Management Department, National Intellectual Property Institute, the Ministry of Science and Technology, in the digital age, brand, intellectual property and traceability are no longer three separate factors but have become a unified system, reinforcing each other and creating a foundation for businesses to improve their competitiveness.
Developing brands associated with intellectual property and applying traceability technology not only helps businesses develop sustainably, but also meets new consumer trends, market regulations and requirements of the global supply chain.
