The communication campaign “Thanh nien chuan – Noi khong voi dinh kien gioi” is implemented in four phases, starting from January to November 2022.
The four phases are all aimed at eliminating gender stereotypes in doing housework, shouldering financial responsibilities in the family, choosing a career and leadership roles between men and women in society.
According to statistics of the Organizing Committee, after 10 months of implementation, there were 31,000 followers of the fan page "Thanh nien chuan".
The music video (MV) “Viec nho to ta cung lo” (small or big things, we all do) – with the theme song of the social media campaign, received great attention from the audience, with 280,000 hits and interactions. The series of sitcoms on the platforms recorded 20 thousand 5-star reviews, and more than 180,000 hits and interactions on fan pages.
Nguyen Tuong Lam, Secretary of the Central Committee of Ho Chi Minh Communist Youth Union, said that the closing ceremony of the campaign is an opportunity to review the results of activities during the four phases, further deepening the messages on gender equality and the spirit of saying no to gender stereotypes.
Along with that, the organising board also wishes to convey the spirit of response to the national action month on gender equality and gender-based violence prevention and response in 2022, thereby promoting and creating opportunities for women and girls, to exercise gender equality rights, gradually eliminating violence against these subjects.
