The information was announced at a conference held on December 27 on the implementation of the city’s tourism development plan for 2024.
According to the Da Nang City Department of Tourism, accommodation establishments in the city are estimated to have served nearly 10.9 million visitors in 2024, a 32.8% increase compared to 2023, reaching 135% of 2019's figures and exceeding the 2024 target by 29.3%.
Of this figure, international visitors are estimated at over 4.1 million, a 36.3% rise compared to 2023, reaching 128% of 2019 levels and surpassing the 2024 target by 65.8%. Meanwhile, domestic tourists are estimated at over 6.7 million, up by 30.8% compared to 2023, reaching 141% of 2019 levels and exceeding the 2024 target by 13.9%.
Revenue from accommodation, food and beverages, and travel services in 2024 is estimated to have exceeded 31 trillion VND, marking a 22.1% increase compared to 2023, reaching 146% of 2019's figures and surpassing the 2024 target by 10.8%.
Da Nang celebrates Christmas and New Year Festival 2025. (Photo: ANH DAO) |
In 2024, ten new tourism products will be developed to attract and serve visitors while creating a vibrant and fresh atmosphere. These include festival and event tourism; sightseeing and recreational tourism; nightlife tourism; beach resort tourism; cultural, historical, community, and ecological tourism; inland waterway tourism; MICE tourism (meetings, incentives, conferences, and exhibitions); wedding tourism; golf tourism; and culinary tourism.
For 2025, Da Nang aims to serve over 11.9 million visitors at accommodation establishments, a 10% increase compared to 2024 and 149% of 2019 figures. Among these, it is estimated that international visitors will reach 4.8 million, a more than 17% increase from 2024, equating to 150% of 2019 levels. Domestic visitors are expected to exceed 7.1 million, a more than 5% rise compared to 2024 and 148% of 2019 levels.
Da Nang aims to serve over 11.9 million visitors at accommodation establishments in 2025. |
In 2025, Da Nang will continue to host major events and festivals, including the Da Nang International Fireworks Festival 2025, the Asian Film Festival, Da Nang Food Tour Festival 2025, Da Nang Enjoyment Festival 2025, New Year celebrations, the opening of the 2025 beach tourism season, and Da Nang Tourism Day.